What a way to make a splash – Literally folding in on itself is Samsung’s new fold and flip phone series. Well, it certainly is back in trend just like those bell bottom jeans. I miss my Motorola RAZR phone that was certainly the vibe in the 90’s.

Samsung made a big statement by taking over several digital OOH billboards to showcase a massive phone literally flipping on a billboard. Thinking outside the box – or literally outside the billboard? Samsung also engaged Raheem Sterling, the popular Chelsea footballer to build more brand love. Quite a jam I would say.

I would say for a 90’s kid, this throwback phone is probably flipping awesome! :)