Demand a change now

Winter is coming. But, is clean air coming?

Well, that change can only come in the future if we start now.  Let’s play the long game here. If we demand a change now, we can see a change in 10 years from now.

The graphics below shows the dire impact of our current activities on the environment. And for all the non-believers yes, there is a direct impact of our actions today into the future tomorrow.

Let’s venture into the alternate reality of our future. A future where we can breathe clean air and without forest fires and melted ice caps.

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With Love from Pizza Hut

When McDonald’s decided to shut shop until the beginning of may in Singapore due to the circuit breaker initiatives.

Pizza hut stepped up to show love to McDonalds in a well hearted post with 2 pizza slices.  In the fast food business, brands have historically gone head on head with each other with cut throat, aggressive advertising messaging.

Although we are all social distancing, some brands have yet again shown that in some ways, the world has come closer together.

Take care, ya’ll.

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Coca-Cola is distancing too

As governments, celebrities and influencers make strong statements about the importance of social distancing, brands are speaking up too.

Coca-Cola, a brand that has much chanted the name of being united together since it’s early brand inception days has now come out strong to put spaces in its own logo to land a singular message – ‘Staying apart is the best way to stay united’

Distance can be a wonderful thing too.

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Why do the dishes?

Let’s call it for what it is: We all have those “I can’t be bothered cooking especially because of that cruel dish-cleaning-phobia”. Everytime you get those lazy feels, you want to press a button and get some grub – Some fries and some bergs.

The good thing is that McDonalds saves you from doing those hellish dishes – especially on days when you want to wear your jammies, watch a trashy show on Netflix and munch on those delicious crispy fries.

McDonalds came up with a creative that will genuinely strike a cord with that dish-cleaning-phobia. By using dirty dishes as the most popular McDonalds menu items, the message was loud and clear.

Every once in a while, you can treat yourself to skipping those dishes.

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The Big M 24/7

McDonald’s re-emphasised their 24 hours drive thru in ways that made it so clear that even the night sky can’t come between you and the the Big Mac.

By playing with lights on billboards and cars, and showcasing the dark side of the moon with the light of the sesame bun, it’s magic to see the yellow of the McDonalds shine through so much advertising clutter to make a point, straight to your craving gut.

Ronald would sure be proud. Thanks big R for being in our lives, especially late at night when the world’s restaurants bail on us.

Life pre Alexa?

Sometimes we look at our lives around us and wonder, how did we even do this before? The minute the internet goes down, Google maps is unavailable or you can’t order a taxi on your phone, you feel so crippled. It’s almost this unimaginable pain to wonder what life would be like pre-tech-necessities. (Quote: Dark Necessities by Red Hot Chili Peppers).

Alexa had an amazing, funny and dramatic take on how failed Alex-versions were before Alexa actually came along. Without really placing the product or benefits in your face, you knew it. It was amusing to see a bird being sent with a letter only to be eaten by an Eagle and then a dragon. Such was life.

Also, let’s just give +1 for Ellen and Portia together doing everyday things together. Alexa, play my favorite song. Alexa, tell me a joke :)

2020. You don’t know my kind. Dark Necessities are part of my design.