Jazz em’AirPods Up

Apple worked with TBWA and Media Arts Lab to create magic.

Calling this piece just an advertising campaign wouldn’t do justice to what this spot really is – An incredible work of art.

“Bounce” explores a simple premise – how you feel when you have your AirPods on. You are literally just bouncing off streets and walls, in a rhythm that synchronises with the soul of the universe.

Apple’s core in all aspects including it’s product, design and marketing has revolved around the principles of simplicity.

“Bounce” is a brilliant execution of a simple idea and can literally get everyone to want to jump in joy watching this. Don’t miss how the protagonist bounces off the walls to the top of the building – I recently watched SpiderMan (Far from home) and the resemblance of superpowers is uncanny.

Well, I might not have spidey webs, but I sure as hell can get em’ AirPods.

Whopper Diamond

“Our way is love”

Burger King is one of my favourite brands that always seems to be re-writing the books in terms of what marketing in today’s world really is. It’s not selling, it is really standing up for something, fearlessly.

Burger King turned a whooper to ashes and made a diamond out of it. In a touching heart warming story between 2 men (Dima and Alvar) who got an opportunity to get married in Germany, Burger King took a strong position on LGBTQI rights.

The evolution of brands started with logos, USPs, Identities, purpose and as the world we live in get’s more divided – has evolved into really taking a stand for what brands believe in. (Think about it – It’s a big shift from the 4P’s that Marketing really started from).

I’m glad that more and more brands are really championing their position on certain issues. Haters going to hate, but I strongly believe that “Love is Love”. And nobody can take that away from anyone.

Movement for Movement

Transportation needs to be way more inclusive than what it is today. And although we are a long way away, Grab in Indonesia definitely took the first step to make transport safe and reliable for differently abled people.

Grab and Rexona partnered together for a holistic initiative around “Movement for Movement”. Several initiatives were rolled out including a dedicated fleet of cars, trained driver parters and a voice activated mobility assistant (designed by Rexona).

Through the “Gerak” mobile app, users would be able to speak or chat with it in order to find the nearest places that are disabled-friendly. Users could also book a special GrabGerak vehicle to their destination.

Many people question the long term implications of such activities but I believe that every positive step in the right direction is a positive change. And that a single light bulb can light up an entire city. The onus is on all of us to be true activists of inclusion related topics for everyone in all aspects of life – because really, this world can only be better, together.

 

 

 

#Deliverthelove

Fathers are our rocks. They have been pillars of support through time – there for us in moments that count, teaching us, guiding us and sometimes letting us make our own mistakes.

My has been such a huge cheerleader in my life and for this I’ll forever be thankful. Amazon, this Father’s day built an amazing campaign that urges everyone to deliver love to dads. Delivering love for moments that matter, no matter how small – from teaching us how to ride a bicycle, to holding us during our first swim.

Happy Father’s Day.

Snickers Airways

What’s 4pm without a Snickers?

And in that case, what is an in flight meal without Snickers? Always hungry on a flight? Well, you have a cure.

Snickers partnered with one of China’s biggest domestic carriers, China Eastern Airlines, to develop a hunger-free flight – Snickers Air.

 

Hey Mom!

Hey Mom! That’s a phrase we have all grown up saying – All our questions have been directed to Mom to help answer them all.

‘There is nothing in the world that mom doesn’t know’. Similar to the Thank You Mom Campaign that was done by P&G that connected everyone to the master brand – Google repositioned itself this year in a campaign that touched all our hearts.

There is no love like Momma’s love. Let’s make that a tap away.  ‘Google Home – Give your original helper, a little help of her own’.

In a world where most of us live away from our families, we need to take out time to stay connected with them – sometimes just telling them, thank you mom for everything you have done! <3

So to my mom – #Heymom, thank you!