As governments, celebrities and influencers make strong statements about the importance of social distancing, brands are speaking up too.
Coca-Cola, a brand that has much chanted the name of being united together since it’s early brand inception days has now come out strong to put spaces in its own logo to land a singular message – ‘Staying apart is the best way to stay united’
Distance can be a wonderful thing too.
Let’s call it for what it is: We all have those “I can’t be bothered cooking especially because of that cruel dish-cleaning-phobia”. Everytime you get those lazy feels, you want to press a button and get some grub – Some fries and some bergs.
The good thing is that McDonalds saves you from doing those hellish dishes – especially on days when you want to wear your jammies, watch a trashy show on Netflix and munch on those delicious crispy fries.
McDonalds came up with a creative that will genuinely strike a cord with that dish-cleaning-phobia. By using dirty dishes as the most popular McDonalds menu items, the message was loud and clear.
Every once in a while, you can treat yourself to skipping those dishes.
McDonald’s re-emphasised their 24 hours drive thru in ways that made it so clear that even the night sky can’t come between you and the the Big Mac.
By playing with lights on billboards and cars, and showcasing the dark side of the moon with the light of the sesame bun, it’s magic to see the yellow of the McDonalds shine through so much advertising clutter to make a point, straight to your craving gut.
Ronald would sure be proud. Thanks big R for being in our lives, especially late at night when the world’s restaurants bail on us.
Sometimes we look at our lives around us and wonder, how did we even do this before? The minute the internet goes down, Google maps is unavailable or you can’t order a taxi on your phone, you feel so crippled. It’s almost this unimaginable pain to wonder what life would be like pre-tech-necessities. (Quote: Dark Necessities by Red Hot Chili Peppers).
Alexa had an amazing, funny and dramatic take on how failed Alex-versions were before Alexa actually came along. Without really placing the product or benefits in your face, you knew it. It was amusing to see a bird being sent with a letter only to be eaten by an Eagle and then a dragon. Such was life.
Also, let’s just give +1 for Ellen and Portia together doing everyday things together. Alexa, play my favorite song. Alexa, tell me a joke :)
2020. You don’t know my kind. Dark Necessities are part of my design.
What would have the world been with more efficient sharing?
Maybe better, Maybe worse.
Would we create more?
Maybe. Maybe not.
Would it be more perfect?
We Transfer did give the concept a jab though. If Steve Wozniak and Jobs go together and sent files to each other, or even still Lennon and Mc Cartney to iterate on their craft further…
Who knows? Maybe we would have had many more ‘Hey Jude’s’ or an I-watch much ahead of it’s time.
Or maybe we could just not create hypotheticals and ‘Let it be’.
How can you not remember the sound of this?
Gosh, I miss glass bottles. The thrill of holding them in the shape of your hand. You can literally #tastethefeeling
Those bubbles are happiness. Any health freak can say anything they want – but the marginal utility and pleasure of a cold sip of Coke on a hot day is unprecedented.
So, open that bottle with the click of the sip of life.
The hints are there.
The signs are there.
You just need to take the extra step to understand it.
This series of communications is focused on highlighting what the true story is.
Hint: Piece together the words in red to understand what really happened. Read between the lines. Read between the white lies to see the red pain she is going through.