Monster.com – the job portal site has nailed down on one key use case why people should consider changing jobs. Work-Life Balance. What I loved was taking a specific use case and exaggerating it to a humorous level – a use that that is beyond the generic narrative. It’s no longer about changing jobs because… Read More Work Life Balance
If there is one permanent magical place in this world today – it is Disneyland. I still remember going to Disneyland in Orlando and seeing all those childhood stories come to life. All those stories and characters – they all live in Disneyland. Together. It is the place where Magic truly get’s real. Disneyland Paris… Read More This little Duck
No experience needed. Phew. Seeing that literally every job including a university level graduate program needs 2-3 years of work experience now – it’s a big relief that no work experience is needed for something atleast. And no work experience like how? Haha! Oh Come-on! Fries and Oreo Mc Flurry could actually be… Read More McRecruitment
Levels of Hunger: Level 0: Sort of Hungry Level 1: Really Hungry Level 2: Hangry Level 3: Midnight Crisis So, What happens in the middle of the night when you are getting “hangry” and it sort of starts feeling like a midnight CRISIS? Well, food better be on it’s way. And fast. Dominos has some… Read More Midnight Crisis
Remember all those things they were saying about how tradition retail can’t disrupt the amazon’s of the world. Well, there are a few bold ones that know that they need to evolve. And evolving, they are. Walmart is rebuilding it’s business model to cater for groceries of the future – a cross between the online… Read More Walmart of the future (is here)
Here is a cultural saying in India: “Ladki Haath se nikal jayegi” – Which means that if you don’t control her, she will slip out of your hands. And needless to imagine, this leads to a painful slippery slope – girls are not encourged to study, not encouraged to pursue a career, instead – She… Read More Let her “slip” from your hands
One of our favorite movies growing up was Home Alone. I still remember loading those DVD’s up, sitting in a circle with a group of my girlfriends and laughing so loudly at all the mischief when you are “home alone”. I loved how Google re-created Home Alone just when the main protagonist – Macaulay Culkin… Read More Home Alone 2.0
Spread Joy, Not Rumors. Taking social responsibility and educating everyone about how fake news spreads so rapidly is so important. Many times, we don’t realise that we are part of the system that fuels the fire. I believe that Whatsapp India took the bold move to be deliberate in their communication to stop the spread… Read More X out Fake News
LG launched a series of videos in an interesting twist to Laundry stories – A museum of Laundry. Every piece of laundry that is messed up actually leads us to eventually not use- make it a cleaning cloth – throwing away clothes. But what about the death of these clothes primarily because of poor laundry… Read More Museum Of Laundry
Diwali is about many things – lights, sweets and family. But most of all the true emotion of Diwali lies in lighting up other’s people lives in our own small way. Just beyond the celebrations, it stems from a pure emotion of wishing well for everyone around you. This Diwali, HP showcased a story of… Read More Diwali for it’s true emotion
An upcoming property rental portal in India came up with a rather quirky way of positioning their value proposition: Paying for a home vs allowing your children to pursue their hobbies. I thought it was a great spin to an otherwise, very boring message. We are moving to a rented economy which frees resources… Read More Nest Away in tunes
When the iPhone came along and made touchscreen-led mobile browsing truly mainstream, it was a fatal blow to the horribly-complex desktop websites of yesteryear. You might be able to get away with a dense and almost-unintelligible layout on a big screen, but it simply won’t fly on a pocketable device. And it’s really Apple’s approach… Read More UX Design be like (Guest Post)
“Don’t feel like you need to be anybody, to be somebody”. Please tell me that Nike is giving you the goosies, the tiny hair on your arms standing up, feeling electrified by the tenacity of the human race and the endless obstacles that you can conquer. You ought to be feeling those things by… Read More Dream Crazy
You’ve got a whole bunch of awesome content. People are commenting and liking your posts in hordes. You’ve figured that using cute cats in anything you write is well received. You start to wonder what your life would have been if you were a cat instead. Oh, distractions! You snap back into thinking about great… Read More Measure your content Marketing
I have realised that we have chatted (&blogged) about so many great campaigns, trends and upcoming fab-jazz, but we still haven’t chatted enough about the biggest wave in that is being driven right here – the land where the sun rises (i.e. the East). Here are the top 5 reason why WeChat is the mega… Read More We need to chat about WeChat
Okay, call it a soft spot, a bias or just something that I really believe in – the need of the hour for women as a community to stand together, and stand for something bigger than each individual self. Nike is fabulous at picking up on this conversation and joining in – to stand… Read More Unstoppable Together
Brands are still playing with out of home in cool, innovative ways. Ariel created a disappearing billboard where the closer you get to the stain get’s wiped out. And once you almost get to the board, boom – the stain has gone. Boom.
How many times have you seen a great ad: sometimes cried, once in a while laughed, ads that use some insane technology that makes you go wow but literally – you can’t remember the name of the brand or the value they might drive in your life. I need to come out of the closet… Read More The power of product marketing
One of the most common topics of discussion around women is that they are often instrumental in certain wins or achievements but don’t get the credit they deserve – sometimes due to systematic issues, sometimes because of a male dominated rewarding environment and sometimes simply because they lock themselves in and don’t demand that well… Read More Highlighting women at the back
What are you going to do with all that trunk? Fiat comes up with another ‘boot’in’ campaign. The new Fiat Tipo is just the right car for you if you need a hell lot of storage space. So much so, that an entire topography just fits right in. And let’s be clear – what can’t… Read More In all that trunk?
Magic, the feeling I have. Absolute magic. Taking charge of that wheel and going steady endlessly at 80km/hour at the road without a destination. That’s the thrill of driving today. Road-‘tripping’ in essence. Audi imagined a world in the near future where you will in-animately be transported from Point A to Point B in your… Read More Thrill o’ taking the wheel?
What does hot and spicy mean to you? (Well, let’s not go down that path -_-) But there is a path I’d like to take your neural network down – tender, juicy, spicy, fried chicken. The kind of tub you want to secretly gobble up while watching Netflix and giving yourself the well deserved cheat… Read More KFC is wingin’ it
You’re on the highway. The wind is in your hair. You are probably listening to the good old’ songs. Singing along. It’s kind of a custom – you are hungry, craving for a drive through meal. You hate to admit it – but some hot fries and a juicy cheese burger would just so perfect.… Read More Follow the arches, to the place I belong
At Adidas, something binds everyone together beyond different functions, races, interests and sports hobbies. As the manifesto states – It’s a passion to create. Building is the most rewarding thing about any job. Keep creating. Bob, the builder is watching & Inspiring.
Never under-estimate the power of a witty copy. A lot has changed in marketing, but the fundamentals – the things that move people, make them laugh and build connections, that will never change. Check out dominos’ midlife vs midnight crisis. A picture truly is a 1000 words. And, 4 words, that’s more than a… Read More Midlife or a midnight crisis?
Nike plays again. And, in my opinion – wins again. With innovation at it’s forefront and experiential campaigns in it’s pocket, Nike goes strong again. In a market like China where e-sports and online games is mainstream, Nike brings their ‘React’ shoes to the people of China in the virtual ‘React land’. Get on a… Read More Nike, Don’t quit playing games.
Sapeurs to me is elegance, sub-cultures, colour, and hope. That’s the real story of the Sapeurs. No no, it’s not just another fashion style. ‘La Sape’ is a movement based in the Republic of Congo that has so much cultural and social richness. In most ways, they are fighters for peace. I love how Guinness… Read More The Sapeurs
Embed yourself in the conversation. Be part of the culture. Be more than a function in people’s lives. Apple has been great in doing that – integrating itself right in places, in people and in hearts. It’s always stood for more than the megapixels and storage. And with the ‘first dance’ – Apple celebrated… Read More Apple celebrates moments that matter
I’ve been doing a fair bit of flying lately. Safety instructions and videos are perhaps one of the most boring and un-engaging things you have to go through on flights. (Don’t get me wrong – plane rides still excite me!) Virgin Airlines did this ultra cool – dance jam safety video that broke the internet,… Read More My favourite in-flight safety video
Alexa, We need you. Most of the times, we just need our simple, predictable friend. No surprises, no additional thought. Just simple, elegant and working. Alexa showed us what happens without her. I personally, loved the personification. I guess more than celebrities, don’t we just love her? Loved the celebrity humour, but come on… Read More Alexa, We all need you
I might not follow the super bowl (Okay, let’s be honest – I don’t), but I do wait for the Super Bowl just as much for the best ads to come out. The super bowl is like the series I wait to release every year. (Yes, it’s the marketing nerd in me out of the… Read More Why skittles for the Super Bowl
Greenpeace is an organisation that is fighting for a greener, healthier world for our oceans, forests, food & climate. They burned Trump with the print ad below. Truth be told, Let’s not let history retweet itself. Simple. Genius.
Winter is coming… And then, Next year is coming… Live for everyday, Live for the story.
There is nothing more exciting than going home after a long time and filling your bag with thoughtful gifts for everyone you love! Coca cola yet again opened happiness with a #Wishuponacoke. For everyone who was carrying excess baggage mainly full of gifts, Coke sponsored 5kgs excess baggage for free. I’m on my way back… Read More 5kgs of love to take home
Chili’s is refocusing on its core products and therefore cutting down 40% of its menu. That’s a painful goodbye given that some of their food was delicious attached to a lot of fun memories. Instead of quietly bidding goodbye, Chilis created a humorous social campaign to bid adios to some of its favourite dishes –… Read More The Goodbye Menu
The perks of good brand content riding on a strong social conversation = Fantastic. In the world full of ‘gas’ marketing, I believe this is a solid strategy. Just before the Game Of Thrones release this Sunday, Bud-light released a humorous spot about different subjects presenting the King with different levels of beer. All well… Read More Budlightin’ Game of Thrones
When a new form of content hit the ‘market’, you start to wonder – is this really a thing? Fashionable? Faddish? Or a long term behavioural change? A few years ago, Video got ’em questioning. But no more. We have fundamentally changed the way we consume content. No more tweets, but quick disappearing photos. And… Read More ‘Watch’ out: Video isn’t a fad
Road Peace. Finally? Cyclists vs cars. Green vs pollution. Danger vs Safety. A lot of people want to go green, and ride bikes to work. But everyone is scared. Road safety for cyclists isn’t a thing if you don’t have separate bike lanes. Co-existing safely on the roads was a myth. But maybe, AXA’s Smart… Read More Co-roading with Cars and Bikes
When do you tell people ‘You are in such beautiful shape’? Reebok has a flow chart to guide people through the decision making. Seems like the only appropriate time to say that if you dig up a forgotten action figure from your childhood in your parent’s basement. LOL Not when you meet the spouse of… Read More Reebok takes a dig at Donald-Ts.
The entire country of Sweden is on AirBnB – one of my favourite travel sites in the world. Come explore the relaxation area, the bathroom, the bedroom, the infinity pools and the breath taking terrace. Take a holiday here. You won’t regret it.
Smirnoff Vodka #21 Recipe: 100% Wit Dash of sarcasm Served on the rocks Note: Only to be served ice cold As Trump questions are raised over Trump’s ties with Russia during the elections, Trump is well known for quoting that he is happy to reveal his more only under oath. The same with Smirnoff that… Read More Smirnoff trolls Trump with 100% wit and a dash of sarcasm
For every working women, there is a pivotal time in their career to make one single choice: Career or Family. A life time of hard work boils down to a single moment – What would she choose? Not only in Italy, but also in a lot of other countries – women sign blank resignation letters… Read More Moms Don’t Quit : Not Now, Not ever
Almost every brand is trying to capture a moment -> a memorable piece of time that brands can make strong, lasting associations with. Father’s day is one such moment. A moment where sons and daughters cherish that special bond they have with the believer, adventure seeker and cool headed dude in the house – their… Read More The Hero: My Favourite Father’s Day Campaign
Genereally any good cause organisation that is focused on social service, charity or collecting donations is focused on displaying the good side of humanity – going after the assumption that human beings are fundamentally good people. The core narrative follows: IF you are good, THEN you will do something good for society. However, Donate… Read More Even an asshole can save a life
Bottom Line -> # of daily active users for Instagram stories > Snapchat Snapchat = 158 million Instagram stories = 200 million Lesson -> A Fast follower strategy should never be undermined. See a huge wave, learn to ride it. Or be sure to drown under it. After Snap Inc. went through with their exciting… Read More Instagram Stories are Snappin’ away
In the ultimate battle of #besthugs – Nothing competes with a mom’s warm hug. Not so far out in the future, we will have artificial intelligence monitor and guide us through every step of our lives – waking up, getting breakfast, scheduling things. Not too far out in the future, AI might replace mom’s thoughtful reminders… Read More Artificial Intelligence got nothin’ on Momma’s Intelligence
World Wildlife Fund has always been able to make you stop, pause, and think. In India, they have a powerful, yet subtle message. And what is a better way to demonstrate that than to use one thing we see everyday – money. That very same coin that could be used to donate money to the… Read More On disappearing Lions
To help increase awareness about the Refugee Crisis – BBC Media Action took an immersive, super engaging approach: Converting your phone to a refugee’s phone to help people realise what it is actually like to be in the shoes (should I say, hands?) on a refugee fleeing from a war torn country. The video blows… Read More Your phone is now a refugee’s phone
Burger King is back in the game. And this time not in just a smokin’ way, instead in a flaming comeback. In an amazing set of print ads, Burger King showed actual images of stores on fire – reiterating that their burgers are always tasty, juicy because they use real flames. While most PR talk… Read More Burger King is Bold and Flamin’
All these Trump domains seems to have hit gold. Trumpwith.love is an interactive website that turns Trump’s words into Love. <3 Type something random and you get snippets of each word he has said, chop chop. It is a little bit of a fantasy, but still – After a point: What else can you do,… Read More Trump with Love
Love at first sight? Break the glass.
If you watched the super bowl, you’d see the spectacular site of everything new. Drones, lights, cutting edge technology ads, political issues, and a few sneak peaks into Stranger things yet to come. Amidst all of this was a ProClean ad that looked like advertising straight out of the 90’s. From an advertising era perspective,… Read More The 90’s style super bowl ad that blah’ed me out.
How Super is the Super Bowl? Well, super enough for a 1 hour game to last for 4 hours. That means – loads of ads. Ads that cost $5 million for 30 seconds of airtime. That’s 30 seconds of intense eyeballs. 30 seconds of a make or break show. And 30 seconds that cost you… Read More How Super is the Super Bowl?
We are sometimes so disconnected from the truth. It’s like almost a shell that we create around ourselves. A bubble where everything is fantastic, beautiful and full of our petty little problems. ‘Solidarité Grands Froids’ (Solidarity in the Great Cold), an organization defending the interests of the homeless launched a website to spread awareness of… Read More That’s not fair. BNB.
Zomato is like the trip advisor of food. It provides information about restaurants, ratings and recommendations. In a super witty campaign, they pledge that there are two kinds of people. It’s hyper relatable, funny and true. Although there is no clear call to action or tag line – it sends a message that no… Read More 0 or 1: The two kinds of people.
Boys = Blue and Girls = Pink. Since childhood, we assume sharp gender roles for boys and girls and any deviation is looked down up. Hint, Hint: I grew up playing WWF cards and beyblades. Girls and Cars can be used in the same sentence – without a negative connotation. Audi hit it’s top spin… Read More Girls, Cars & Audis.
My heart always goes out to Kevin Hart. He’s cool, funny and perfect for Nike. Nike launched a series of youtube videos about a story of a man who kept running. I love this because it’s something that is catching up so quickly – a series of small clips tied together to make a story.… Read More The man who kept runnin’in’ing
Kick that cigarette butt, really far away. A pharmacy brand in Sweden, Apotek recreated a realistic effect of a man coughing to remind people of the ills of smoking. The billboards were plugged with smoke detectors and whenever, you smoke – the man on the billboard coughs. No more coughing, no more smoking.
“And oh, the things that keep us steady: Sometimes they are teddy’s. Sometimes they are shoes. That remind you of your moves” Adidas created a powerful commercial that definitely makes you feel lost for words. The grit in the video didn’t need words to share one simple thing – Never take away something that someone… Read More I want to break free.
The winning formula: Copy + Paste + Localise Snapchat’s cloned brother – Snow is crystallising 50 million flowing users every month. How does it work? Well – it’s exactly like Snapchat – expect with a lot more relevant filters: Soju bottles, cats running around in clouds and with motion stickers that will make you crack up.… Read More It’s snowing in Asia.
Let’s stop growing eggs on our heads. How many times do we wake up and push through our days with headaches? Tylenol in Korea did a chicken’ed up commercial with a man walking around with an egg on his head that eventually grows into a fat, heavy chicken. While the concept might sound strange… Read More No more head eggs
New year celebrations are over, but not without celebrating the major new years eve campaign wins. Either Dri(nk) or Dri(ve) – you choose Mocking the state of Johnny Walker once he has had way too much to drink. Today, brands are becoming so much more conscious about the role they play in everyday lives. The… Read More Cause today, I am riding dirty?
As much as Christmas is a time for celebration and travel, Honda just slowed my mood down with their new ‘online Christmas sleigh’ where you can watch christmas candy & snow in 360 degrees. If Honda was about speed, this would have moved a lot faster. If Honda was about brand character, the surroundings would… Read More The yawn Christmas video
Bacardi did it again. Except this time – they got their Swag on 10x. Introducing BBDO + Facebook’s Creative shop ‘pure genius’ dish… Recipe: 1 tablespoon Instagram’s current stories feature 10 ounces of creativity A dash of magic (Tadah!) The Dish: You tap on Bacardi logo on the left and the right, you can skip… Read More Instagram’s DJ Got Us Fallin’ In <3 Again
There is a new definition of ‘lifeline’. It’s called data. Life without the internet is clearly no life at all. Circles.life, a newly launched virtual telco made people’s heart beat stop when they cut out the ending of some super funny viral videos because ‘Data limit exceeded’. It’s so simple, but it surely made me… Read More The catastrophic end to…
Giving is a sentiment that should be most associated with the holiday season. It’s good to always be reminded what Christmas is really all about and Coke did it in it’s super small, cute way – a boy going around the neighbourhood giving people a bottle of Coke. Santa Claus got a gift too. I… Read More A Coke for Christmas
Rarely, do I use the harsh word – ‘painful’ to describe a commercial. But this one was so dragged that every additional second seemed like a ‘light’ year away. (To get the pun, watch the video below) “Hey siri, what happened to Apple’s inspiring commercials?” “Sorry, I didn’t get that” Well, clearly. xx typed… Read More Apple’s painful commercial.
First of all, let’s cut people some slack. People are upset after the elections. I get it. But that doesn’t mean that we put the ‘closest possible target’ in the line of fire. There are numerous accusations that Facebook promoted fake news and that played a part in the US elections results. (Seriously?) Let’s get… Read More Facebook’s Fake News? -_-
Texting and driving is a complete NO, NO. Yet, so many people are obsessed with the new ping on i-message. Who could it possibly be? :smirks: Mitsubishi came up with a smart way to convey the message – spelling errors because you can’t focus while driving. Moral of the story: Don’t endanger lives. Let’s all… Read More SOTP Texting & Drivin’
Once upon a time, There was a store – where everything was simply FREE. Take what you want, the store said. Except… No one could manage to take anything. Why? Everything was stuck with Fevicol – the #1 adhesive solution. So, everyone lived happily ever after? Well, you decide. The end. … Read More The free store.
Brands sharing their opinions about political issues is entering choppy waters. Some ride the waves and emerge victorious, some sink into a crushing PR Tsunami. The swimmer: Durex – keeping it casual, witty and open to interpretation. Taking the reality and teasing it, just a little bit. The sinker: New Balance – Senior Execs… Read More Get in anywhere, like really
Christmas (Winter) is coming. That means a lot of things – Lights, Christmas trees, M&S Cookies and the other incredibly anticipated thing – The annual John Lewis Ad. Unlike the tear-shedding-tissue-box-finishing previous ads, this ad was hopeful – “One day I’ll fly away, leave all this to yesterday”. We all need a heavy doze of… Read More The only thing we look forward to more than Santa
I hate how we are always obsessed with creating Tekken Battles out of our marketing channels. Digital v/s traditional. Online v/s Offine. Everything is a debate. Everything is a fight. But sometimes, when we combine our forces – we have an indestructible power. (Think, Up + L1 + Triangle + X on your playstation) You will win,… Read More Netflix and Snap(chill)
What can you do with a sum total of 11 minutes? Good question. If you are curious to know – trade in a cigarette and discover how much you can gain in precisely those 11 minutes. Campaigns have always made smokers feel guilty and miserable, Aetna simply shows them a better, happier alternative. Trade… Read More 11 minutes of non-smoking
How does an insect killer brand aka – fundamentally functional, pseudo disgusting, bring humour to the air? If a picture is equal to a thousand words, I’m not going to type anymore. Clearly, an insect killer so strong, even spiderman fell to the floor. Haha, Baygon. My friend in my darkest hours.
Full Disclosure: My Iphone and I are in a committed relationship. But when I saw the new launch video of the Pixel, I found myself winking at that hot guy that just walked by. (so #pixelish) Phones are functional, but some aspirational. Brands do that to products. <3 As a consumer, I don’t think that Google… Read More Like new, new? #pixelish
Sometimes, you wish somethings never changed. Sometimes, you wish people never grew up. I feel that towards my sister, who will always be my baby. And I suppose, parenting would give you similar Dejavu moments when you realise time passed so fast and suddenly your kids are all grown up. Ikea tapped into this beautiful… Read More You will always be my baby
“You think things are always going to stay the same, but one day BOOM.” Personification – Something that we only discuss ever so widely in Literature. I feel this is one of the first times that advertising has embraced personification to the extent where you really start to wonder – ‘How would it feel for… Read More Absolute Magic
Live-strong bands, if you remember them – Were once cool, and then very quickly uncool. In social networks, this cool to uncool transition can happen quite rapidly. Facebook remained in the cool zone for a long time, until uncles and aunts started commenting on your photos and you stopped posting them eventually. The same story… Read More The cool(ing) effect of Social Networks
Sometimes, you want to sit back, turn the key right and just let your emotions flow. Mercedes did ignite that emotion with a little boy leaving his home on a quest to the police station. He seems rather calm and excited in the moon light with his little explorer map and teddy bear on his back… Read More Mercedes can touch hearts too
When we think about social, the colours that come to mind are shades of blue, red, purple and yellow. Beautiful colours that light up our lives and connect us to people who we love and care about. However, there is a dark side of social. And no, this is not one of those facebook hater… Read More The dark side of (Social)
Guess who took over the Palm Springs desert in California recently? Yes, an army of 100 drones. This was the first of such a show, an aerial display of lights over the US night sky. Beautifully orchestrated by cutting edge software, the drones make magnificent formations in the dark, clear skies. Intel continues to position itself… Read More Light up my world (with Drones)
Snap, Snap, Snap – everyone is taking about leveraging Snapchat as a new platform: What can brands do? How do we change the game? While all these rather enlightening discussions are going around the internet, I thought I will make a gentle plea to the advertising world about how to not corrupt Snapchat. Also, 60%… Read More How not to corrupt Snapchat (from a 22 year old)
Ogilvy China did an amazing job on bringing home the point that the use of mobile phones while driving can lead to fatal accidents. Through an almost real experience, they sure did drive the message home. Watch the video here: http://youtu.be/O7Nh7IAIOVA
Marketers are often perceived as the Darth Vaders of the world: the ‘evil people’ – destroying happiness and taking over the world with their evil little ads. In this constant battle between the ‘dark side’ and the ‘force’, ad blocker was created. Today, 48% of the web visitors (in the United States) use Ad Blocker… Read More Should marketers hate Ad-blocker?
Brands create powerful videos by sharing real stories. But Ariel goes one step further with by connecting something that every person has grown up playing (“Ghar Ghar”) and matching it to life’s reality. We might brag about equality in the work place (promotion, pay) etc. but the true question is – is there equality in… Read More #Sharetheload
In 2017, Finland will turn 100 and reach new heights! In fact, Norway has promised to gift Finland a mountain (see here).This begs the question, as to what will take Finland forward? I believe that it is the amalgamation of design, culture and unique heritage that will give Finland a unique opportunity in the global, digital… Read More Finland: At the forefront of Design
We toast bread. Now imagine – toasting your phone? Our smartphones travel with us everywhere and are often kept in the worst conditions. Without a doubt, our smartphone can collect a lot of bacteria & dirt. But do we ever bother brushing it like we brush our teeth? No. GMarket came up with a cool… Read More Did you toast your phone today?
Underestimating the power of an online revolt through social media is a mistake no one can afford to make any-more. ‘Kodaikanal won’t’ is a campaign that is a petition against Unilever for failing to clean up mercury contamination or compensate workers affected by its thermometer factory in Kodaikanal, India. The rap adapted by Niki Minaj’s ‘Anaconda’… Read More Unilever, Lies & Kodaikanal
AirBnb has a unique value proposition: Explore different cultures and make your travel more interesting. While a lot of people might resort to Airbnb because it is ‘cheaper’ than a hotel, Airbnb is clearly trying to move up the value chain to provide something more profound – An experience. #Mankind is a campaign that urges… Read More Airbnb: Belong Anywhere
The one experience that is universal is friends + cheap pizza + horror movie. Almost like a match made in heaven, one without the other seems incomplete. Pizza Hut came up with a strategy to convert the empty (read: useless) pizza boxes into movie projectors to in order to re-live that experience: Design thinking might be… Read More Movie in a Pizza
Conversion is key in the sales pipeline. Moving beyond Digital awareness, it is essential to convert that awareness and branding into sales. But how can we achieve this? There are the top 4 must do’s in order to marry online & offline: 1) Connect with mobile users. A large percentage of your consumers are using… Read More Turning Online to Offline Sales
If ads were steak, this one would be very well done. ‘The visit’, an advertising piece created by Ogilvy&Mather for an online fashion portal, Myntra has created a lot of buzz by taking a positive stance for LGBT rights. Although this is not the first local brand standing up for LGBT rights in India, it is most… Read More Bold is Beautiful
I am currently spending half a month in New Zealand and can swear that their ice-creams are divine. Personally, I have become quite a fan of Tip-Tip – a popular ice-cream brand here in NZ. We are know the age old trick – Ice Cream makes everyone happy and happy people are more likely to… Read More I-Scream for Ice-Cream
The basic assumptions of online advertising have always been so simple. 1) The foundation of all online ads are Cookies. 2) For the sites we love, we cannot escape Cookies. 3) Advertisers gather meta-information from these Cookies and push out interest based ads. The question is, are these assumptions changing? Consumers are voicing out their concerns regarding… Read More Cookies, Do We Part?
The war of Traditional Media v/s Digital has surfaced again with Walmart v/s Amazon Prime. Except that that is the Game of Thrones with the Game of Drones (Yes, I hope you are all as excited about Amazon’s Drones). Walmart, the largest retailer in America, is developing a subscription program to directly face-off against Amazon… Read More The Click and Mortar World
Some ads blow your mind and some just make you smile in the that’s-so-cute way. We all have had encounters with our mother’s encounters with technology. To be fair, I think mom’s really try quite hard. Samsung re-created this memory urging everyone to call their moms on Mother’s day by reminding us of some of… Read More #Texts from Mom
There was a time when great advertising came from the ‘West’ and the ‘East’ was just a smart-photocopying-ape. I’m happy to report that – that ‘time’ is over. Auto-mobile companies are killing it with amazing campaigns that go beyond hose-power and mileage. Infact, they have been zoom into people’s hearts and stay there. 2 amazing Japanese… Read More Zoom Zoom: Rumbles and Space Messages
I believe that everyone should take ownership of their personal brand. Much like corporate brands, you should think about your positioning, value proposition and communication strategy. I must admit, that I am learning along the way as platforms and capabilities evolve. But having an iterative strategy is key in developing your brand identity through the power… Read More What is my personal social media strategy?