Building an employer brand

At Adidas, something binds everyone together beyond different functions, races, interests and sports hobbies. As the manifesto states – It’s a passion to create.   Building is the most rewarding thing about any job. Keep creating. Bob, the builder is watching & Inspiring.

The Sapeurs

Sapeurs to me is elegance, sub-cultures, colour, and hope. That’s the real story of the Sapeurs. No no, it’s not just another fashion style. ‘La Sape’ is a movement based in the Republic of Congo that has so much cultural and social richness. In most ways, they are fighters for peace. I love how Guinness… Read More The Sapeurs

Artificial Intelligence got nothin’ on Momma’s Intelligence

In the ultimate battle of #besthugs – Nothing competes with a mom’s warm hug. Not so far out in the future, we will have artificial intelligence monitor and guide us through every step of our lives – waking up, getting breakfast, scheduling things. Not too far out in the future, AI might replace mom’s thoughtful reminders… Read More Artificial Intelligence got nothin’ on Momma’s Intelligence

The 90’s style super bowl ad that blah’ed me out.

If you watched the super bowl, you’d see the spectacular site of everything new. Drones, lights, cutting edge technology ads, political issues, and a few sneak peaks into Stranger things yet to come. Amidst all of this was a ProClean ad that looked like advertising straight out of the 90’s. From an advertising era perspective,… Read More The 90’s style super bowl ad that blah’ed me out.

Cough it up this 2017

Kick that cigarette butt, really far away. A pharmacy brand in Sweden, Apotek recreated a realistic effect of a man coughing to remind people of the ills of smoking. The billboards were plugged with smoke detectors and whenever, you smoke – the man on the billboard coughs.   No more coughing, no more smoking.

The only thing we look forward to more than Santa

Christmas (Winter) is coming. That means a lot of things – Lights, Christmas trees, M&S Cookies and the other incredibly anticipated thing – The annual John Lewis Ad. Unlike the tear-shedding-tissue-box-finishing previous ads, this ad was hopeful – “One day I’ll fly away, leave all this to yesterday”.  We all need a heavy doze of… Read More The only thing we look forward to more than Santa

Insect Kill.ers.

How does an insect killer brand aka – fundamentally functional, pseudo disgusting, bring humour to the air? If a picture is equal to a thousand words, I’m not going to type anymore. Clearly, an insect killer so strong, even spiderman fell to the floor. Haha, Baygon. My friend in my darkest hours.    

Zoom Zoom: Rumbles and Space Messages

There was a time when great advertising came from the ‘West’ and the ‘East’ was just a smart-photocopying-ape. I’m happy to report that – that ‘time’ is over. Auto-mobile companies are killing it with amazing campaigns that go beyond hose-power and mileage. Infact, they have been zoom into people’s hearts and stay there. 2 amazing Japanese… Read More Zoom Zoom: Rumbles and Space Messages

What is my personal social media strategy?

I believe that everyone should take ownership of their personal brand. Much like corporate brands, you should think about your positioning, value proposition and communication strategy. I must admit, that I am learning along the way as platforms and capabilities evolve. But having an iterative strategy is key in developing your brand identity through the power… Read More What is my personal social media strategy?

Festival of Media 2015: Information v/s Inspiration

The Festival of Media 2015 has been close to my heart for 3 key reasons: 1) Re-connecting with folks from the industry 2) Getting selected for Twitter’s Young Promising Leader (#YPL) 3) But most of all, Getting Inspired.  The Festival of Media was packed with great sessions from thought leaders across the industry – Joanna Flint (MD of… Read More Festival of Media 2015: Information v/s Inspiration

When LinkedIn worked its magic for ANA.

All Nippon Airways (ANA), Japan’s largest airline, recently launched Flight Connections, a platform that aims to help modern business travelers turn their online connections into physical meetings. Using data from users’ LinkedIn network, the digital experience generates a visual representation of their global network contacts and overlays ANA routes to show users how they can easily… Read More When LinkedIn worked its magic for ANA.

Durex has more than 50 Shades of Grey.

Valentine’s day is around. Like a risky stock, leveraging on such events can often be a high risk, high return decision. Sex is a taboo topic in Asia and brands need to manoeuvre these issues quite sensitively. The pressure especially comes on brands such as Durex who can really increase brand loyalty and awareness when their target market… Read More Durex has more than 50 Shades of Grey.

GPS Puppies

Simple Ideas [make] Great Brands. Sometimes we get so caught in makes things sophisticated and measurable that we forget that often beauty lies in simplicity. Passers-by are fascinated by a dog (a Hush Puppy) who directs them (read: drags them) to the Hush Puppies store where they redeem discounts on purchases. On a side note,… Read More GPS Puppies

Cannes Update: Industry Visionaries to take the lead as Innovation Jury Presidents

Cannes Lions is the most prestigious international annual advertising and communications awards. Cannes Lions has today announced Jury Presidents for the two categories at the centre of the new Lions Innovation festival. Y&R’s Global Chief Executive Officer David Sable will take the reins of the first ever Creative Data Lions while R/GA Global Chief Creative Officer… Read More Cannes Update: Industry Visionaries to take the lead as Innovation Jury Presidents

5 things you need to know about Strategic Service Leadership

‘The culture of our company makes people feel so positively about Starbucks that, without being asked to. they want to convey the attributes, the characteristics, the aspirational qualities of what we do for the customer’ -Howard Schultz, CEO, Starbucks. As business models evolve to become more customer centric, service leadership has never been more important.… Read More 5 things you need to know about Strategic Service Leadership