About the writer


Astha Kalbag, the founder of the marketing blog is passionate about marketing, technology and creativity. She is currently a Marketing Science Partner at Facebook where she works with advertisers to help understand the return on their marketing investments and how to optimise their budgets and grow their businesses across channels.

She was most recently a Performance Marketing Manager at Uber where she managed paid social spends across Asia Pacific. Her previous stints have included gigs at Skyscanner, LinkedIn and Ogilvy and Mather.

Astha is currently on her learning journey to be a marketer in the digital age and invites you to come along on that journey through mooketing.com. Astha completed  her business undergraduate degree at Singapore Management University with a double major in Marketing and Psychology.

Astha is very actively involved in the industry and is passionate about sharing her voice about several themes such as marketing in the digital age, startup ecosystems, technology trends and media effectiveness.

Digital Marketing Thought Leaders to follow in 2020 :Digital Branding Institute
The Top 50 people in the APAC Digital Industry : The Drum
Top Digital Marketing Experts and Influencers : In-bassador
World’s 100 Smartest Digital Marketing Leaders :World Marketing Congress
Young Achiever’s Award: CMO Council
Digital Divas: E-consultancy

Conference Speaker
Ad World (2021) : The Experimentalist Marketer, Global
Potok Conference (2020): Digital Marketing Trends, Russia
DigiMarCon Asia (2020) : Television in a Digital World, APAC
Connect-e-Comm (2019): North Star Metric, Jamaica
Digital Divas (2018) : Measuring Real Business Impact, Singapore
Digital Travel Summit (2018): Creating mobile first experiences, Singapore
Smarketing (2018): Crossing the chasm: Trends in Millennial Marketing, Singapore
UNICON (2018): Achieving hockey stick growth, Singapore
Smartly Connect (2018): Media Effectiveness, Melbourne
Millennial 2020 (2017): You have the whole world in your hands, but for how long?, APAC
SMU Connect (2017): The Ultimate Marketing Mix, Singapore
TERN (2017): The power of human connection, Singapore
Smartly Connect (2017): Media Effectiveness, Singapore
NUS Entrepreneurship society (2017): Achieving hockey stick growth, Singapore
Millennial2020 (2016): Remapping the view of the world, APAC
TERN (2016): 10x Growth Story, Singapore

Podcasts Speaker
A Shark’s Perspective (2021): Conversational Commerce and Digital Trends in Asia
A Cup of Joe (2021): How Science can help you make better marketing decisions

Festival of Media (2022)
Festival of Media (2019)
Accenture Consumer Tech Awards (2017)

TERN, Web In travel (2018): The ReTernee
General Assembly (2018): Digital Marketing 101
Youth Innovation Challenge (2018): Creating a smart nation
General Assembly (2016): The Art & Science of Growth Hacking

Startup Mentor
Nas Academy
Topo Togo

If you want to get in touch with Astha, do drop her a note at astha@mooketing.com or on LinkedIn – Astha Kalbag  https://www.linkedin.com/in/asthakalbag/ 

Keep mooketing!

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