About the writer


Astha Kalbag, the founder of the marketing blog is passionate about marketing, technology and creativity. She is currently a Marketing Science Expert at Facebook. She was most recently a performance marketing manager at Uber where she managed paid social spends across Asia Pacific. Her previous stints have included gigs at Skyscanner, LinkedIn and Ogilvy and Mather. She is involved in various speaking engagements and has been recognised for her contributions to the industry with the follows:

1. Top 100 Smartest Digital Marketing Leaders (World Marketing Congress)
2. Digerati: Top 50 people in Digital in Asia (The Drum)
3. Young Promising Leader (Twitter)

Astha is currently on her learning journey to be a marketer in the digital age and invites you to come along on that journey through mooketing.com. Astha completed Ā her business undergraduateĀ degreeĀ at Singapore Management University with a double major in marketing and psychology.

Speaking Engagements:

– Digital Divas (2018): Measuring Real Business Impact
– TERN (2018): Fireside chat – The ReTernee
– General Assembly (2018): Digital Marketing 101
– Digital Travel Summit (2018): Creating mobile first experiences (Round table facilitator)
– Youth Innovation Challenge(2018): ‘Creating a smart nation’ (Mentor)
– SMARKETING (2018): ‘Crossing the Chasm: Trends in Millennial Marketing’
– UNICON (2018): ‘Achieving Hockey Stick Growth’
– Accenture Consumer Tech Awards : Judge (2017)
– Smartly Connect (2018): Melbourne
– Millennial2020 (2017): ‘You have got the whole world in your hands, but for how long?’
– SMU Connect (2017): ‘The Ultimate Marketing Mix’
– TERN (2017): ‘The power of human connection’
– Smartly Connect (2017): Singapore
– NUS Entrepreneurship Society (2017): ‘Achieving Hockey Stick Growth’
– Millennial2020 (2016): ‘Remapping the view of the world’
– TERN (2016): ’10x Growth Story’
– General Assembly (2016): ‘The Art & Science of Growth Hacking’ā€‹
– Block 71 Huddle (2016): ‘Growth Hacking the Lean Startup Way’

If you want to get in touch with Astha, do drop her a note at astha@mooketing.com or on LinkedIn – Astha KalbagĀ Ā https://www.linkedin.com/in/asthakalbag/Ā 

Keep mooketing!

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