If anyone ever said that a simple, functional carry bag would become so iconic, I would probably be a little skeptical. But, then again, if there is a bag you notice from miles away, it is the IKEA blue bag. The iconic blue bag is certainly one of the strongest (can take upto 50 kgs) and most useful bags in the history of bags. I genuinely don’t know a single person who would throw this bag after a single use. (But then again, I would not want to know such environment-loating-one-time-bag-users 🤷‍♀️).

Apparently, this bag has a name – FRAKTA. Ingvar Kamprad, the founder of IKEA has said, “When they saw one of the bags on the street, at the beach and so on, they would know that they had something in common: a visit to IKEA. With tens of millions of bags in town, this could be excellent publicity.” Now, that is what I call a visionary businessman.

The bag announces the upcoming IKEA store, that I am sure people are super excited about. More and more IKEA stores are emerging in downtown areas whereas once in the hay days, people would drive upto remote outskirts of the cities to purchase furniture. Sounds like the IKEA bag is making a bold announcement and building anticipation yet again in the high streets.