The Future of the World

The future of the world seems dark if we don’t make the effort to make our consumption more sustainable.

I specifically love the jarring work that WWF did with everyday screens we see and editing it to a strong, shocking message.

“Preparing to Delete” – 1000 years remaining :(

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Would you pee on this ad?

Disclaimer: PG: Parental guidance suggested – Some material may not be suitable for children.

Exception Clause: Unless you are planning to have WIP children 

Here is a crazy print ad: The one where you peed on it. HAHAA.

IKEA has been extremely bold in the recent times with their advertising. And no matter if I believe this is a great ad or not, I will give a standing ovation to the courage this would have taken for one crazy team who brought this to life. Crazy is my favourite personality trait.

Without revealing much, I’d say –  You should watch this pure output of creativity and genius with a big doze of crazy:

No (!=) blink

Japanese advertising just amazes me with the creativity, exaggeration and sense of humour.

This is a throw back to one of the craziest and most innovative advertising campaigns that ever existed. The one crazy no-blinking TV reality show.

All extreme scenarios were managed without blinking – including washing your face, kissing and feeling a balloon burst next to your eyes.

But one thing, just one thing was such an impulse that couldn’t be controlled. The satisfaction of eating Carre de Chocolate.

It reminds me of the long gummy ad (which by the way I bought literally after seeing the ad). So creative, extreme and funny.

I’m not sure if you blinked, but giggle you shall.

Eats: More fun in the…

It’s more fun in the Philippines! :)

That’s been the Department of Tourism’s Slogan that has always stuck like the way superglue sticks to your hands.

But this time, they took the fun one level up with their new high paced campaign: “Eats. More Fun in the Philippines”

I loved the honesty and the playfulness with emotions and food, together.  My favourite, coming straight from the heart that lives within my stomach was – “Sometimes we just invent reasons to eat” Haha. #truestory

Also, can we take a moment to appreciate the star of the show – a giant dancing bee? Oh man, Spaghetti with sweet sauce didn’t exist in my life until Jollibee brought an unprecedented joy in my life.

Food connects us all. Travel connects us all. And the Department of Tourism connected everything. All in the Philippines.

There is nothing more Pinoy that chicken made with joy. Ace 100. Loved it!

The “Look” after the “Talk”

P&G just keeps outdoing itself, every single time.

There are so many issues that the world is plagued with that need our attention. And we need a stronger, louder voice to have that “talk”. Inclusion topics especially around discrimination, unconscious bias and racism is a sensitive line that many brands are afraid to tread. But these topics need more voices, louder voices and consistent voices.

I am so proud of being associated with marketing – Marketing in the past sometimes had a connotation that you would “trick people to sell things”. Well, maybe – maybe not. But for most part of it, not today (Overlay Arya Stark’s voice from Game of Thrones). I believe that today Marketing stands for something bigger, something larger. The real question we need to ask ourselves is – “What are the values that your brand stands for? What are the causes that you truly care about? Whose voice are you going to represent?”

“The Look” is a recent spot by P&G that powerfully demonstrates the “looks” a black man faces on a day to day basis. There are literally no words said in the commercial, just a series of looks. Say nothing, feel everything.

This campaign is a sequel to “The talk” – short dialogues shared by a black mom with her kids. The talk gives you just as many goosebumps as “The Look” in a deeply thought provoking manner.

Groundbreaking.

“The Look” | 2019

 

“The Talk” | 2018

Bare Necessities

“Look for the bare necessities,
The simple bare necessities,
Forget about your worries and your strife” 

Evian makes babies cute. Period.

I swear, I just want to cuddle those little mushes of joy! I literally look forward to Evian commercials to see the jamming, rock and rollin’, tunes these cuddles are swinging to lately.

Evian has been so consistent in their brand messaging – “Live Younger” and these animated babies are always brining joy to everyone’s lives. I’m a 100% sure that even when I am 65, I’ll be rolling to Bare Necessities on the streets like this too.  (Don’t miss the rap).

No f*cks given. Hell yeah.