Mother Nature has come to the Apple Office and wants a status report for all the fancy 2030 promises. Sustainability marketing has not been easy with an upwards battle against ‘greenwashing’ or too much ‘jargon’.

In a very engaging video by Apple, the environmental team gives mother nature an update. Let’s just say she isn’t all gaga impressed which kept the video very real and engaging.

‘Everybody is planting trees’ is too basic for her. She smirked slightly when Apple said they are instead planting forests. I especially liked how Tim Cook is nodding through the video but does not really hog the limelight.

Apple has begun building carbon neutral products and is planning to change the game with all their upcoming products – an initiative that I am a big advocate of. However, there is so much more work to be done. And I surely agree with that.

This is only the beginning to try to undo the damage that has been done for decades. Let’s see if in 2030 Mother Nature is truly impressed. I just hope she gets a quarterly update and gives us feedback about our climate performance.