What does hot and spicy mean to you?
(Well, let’s not go down that path -_-)
But there is a path I’d like to take your neural network down – tender, juicy, spicy, fried chicken. The kind of tub you want to secretly gobble up while watching Netflix and giving yourself the well deserved cheat day after days of slogging and salad’ing.
Ogilvy and Mather worked with KFC to create almost a real life visualisation of fire to depict chicken that is as spicy as explosions and space take offs.
I always say – the fundamentals of marketing, they don’t change.
And, neither does the fundamental love for tender, juicy Kentucky fried chicken.