My parents love IKEA so much that they assign an entire ‘sight seeing day’ to go around the store. #True Story.
For IKEA’s new catalogue, they used an experiential catalogue to take customers through an entire house. But they did not stop there. IKEA followed a young Scandinavian family’s morning routine to show how IKEA products are part of our daily lives.
The experience involves an interactive story where users can pause the video any-time to gain more information about the products in the screen and other details about the featured family. Media Monks, the production agency did a great job in making sure everyone could truly relate to the story.
To interact with the catalogue, click here.
The internet is a wonderful thing. & IKEA just made it awesome!
Mooketing | By Astha Kalbag 
It’s a really cool idea and IKEA is the idea company to spearhead this campaign. But half the fun of going to IKEA is trying their delicious Swedish style food.
I would LOVE to see them replicate that experience! :)