Is Book Book = Crook Crook?

We have all seen the new IKEA Catalogue Book Book Video. Cool eh? Strategically released on social media near about the time when the I-phone 6 was released, the video has gone viral.

Genius? Well, maybe… not. Check out the Cannes Lion Shortlist Video for Sun (2009):

Is Book Book ‘Incremental Inspiration’ or ‘ Einstein Genius’? You decide.

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