It takes courage to take a stance on a topic that is meaningful and impactful. With so much chatter regarding the somewhat unthoughtful brand of Twitter, it brought up an important perspective around how just like animals, brands can become extinct too.

WWF showcased to us that it is not just about trend jacking but actually taking the conversation forward. By showing the evolution of the twitter bird, it was evident that the little birdie that we once loved could become extinct, just like all the other animals we love.

Let’s love our birds and animals and care for them with the right conservation efforts so that they do not get X’ed out from our planet.