“You think things are always going to stay the same, but one day BOOM.”

Personification – Something that we only discuss ever so widely in Literature.  I feel this is one of the first times that advertising has embraced personification to the extent where you really start to wonder – ‘How would it feel for an extinct animal to live in today’s world?’

Although a the connection to Audi might be a little stretched,  but it did manage to convey a wonderful message – “Magic is the feeling I had. It was absolute magic”.

Audi, the brand that positioned itself as just about machines and engines is now positioning itself to something more human, something so much deeper.

Absolute Magic.

xoxo