Live-strong bands, if you remember them – Were once cool, and then very quickly uncool.
In social networks, this cool to uncool transition can happen quite rapidly.
Facebook remained in the cool zone for a long time, until uncles and aunts started commenting on your photos and you stopped posting them eventually.
The same story with Instagram ( the reason why I don’t upload Instagram stories) and unfortunately now with Snapchat.
Snapchat was that niche social network – where you posted videos of doing random things that only your BFF’s deserved to know. But slowly, your aunts found a way to be there too.
This might not be the tipping point, but surely is a sign of the ‘cooling point’.
Facebook has been ‘ice-d’ a little too much and has thus come up with a brilliant solution – “An age restricted network” – Lifestage. It is a social media app of the2016’s – jam packed with video content.
Since Lifestage is open to people only below 21 years – I suppose: “Sorry aunty, see you on the otherside?”