Hello to a new 2024! 

I can’t believe the new year has already begun… Just the same way that people can’t really believe their eyes anymore. “See it to believe it” is so 2000s.

2024 welcomes you to the age of AI and CGI.

Marketers can now truly be called magicians! Making the unreal look real?!?

I am sharing 2 of my recent favourite CGI campaigns that seem like a master stroke of what real feels like:

1. The London Essence ad where a glass of rose champagne looking mixer is poured exquisitely into a beautiful glass. Goodbye my love for Fever-Tree tonic water. Hello ‘Pomelo pink pepper tonic water’ by The London essence.

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2. Loreal’s new Matte Lipstick campaign had a red car literally ‘painting the town red’. Many people actually didn’t know that CGI was used in these videos – it looks so real and beautiful! Although red lipstick is not my vibe.. But still, I commend good ads.

@lorealparis

Fasten your seatbelts, Infaillible Matte Resistance is here 💄#LOrealParis #MatteResistance #makeup

♬ original sound – L’Oréal Paris

Many people have asked me – What is my opinion on CGI enabled creative marketing?

I would say that we are in an era where creativity has no bounds – quite literally! It is the time for marketers to become magicians and make content shine in an ever increasing cluttered world. I am an embracer of technology that unlocks new creative frontiers just as in the case of The London Essence Company and Loreal.

But it is important to be clear that CGI was used and more policy frameworks need to be implemented to ensure that marketing does not become a deceptive technique where people don’t even know what if something was ever real or not. The lines between reality and CGI are blurring rapidly, but as marketers, we make it clear and keep it honest. We owe it to our consumers!

PS: In that spirit, I wanted to let you know that this post was not generated by AI or a robot (and never will be until I become a cyborg)