New year celebrations are over, but not without celebrating the major new years eve campaign wins.

1. Either Dri(nk) or Dri(ve) – you choose
2. Mocking the state of Johnny Walker once he has had way too much to drink.

Today, brands are becoming so much more conscious about the role they play in everyday lives. The alcohol brands have it loud and clear: If you drink, don’t drive.

It’s just not cool bro.