A safety video you want to watch without even being on a plane!

For the first time in history, a safety video has been so entertaining that you want to watch it without even being on an airplane. This video has already got more than 6 million views on YouTube and has started ‘air’ing in ‘air’ since November.

Welcome to the awesome world of entertainment! Everything. I mean everything, is becoming more fun and awesome today. People are looking at new ways to recreate and rebuild the same old stuff to make it super-super-da-da-flooper-fun! (And people wonder, why I love marketing? :O)

This video by Virgin Airlines puts the production numbers on “Glee” to shame!  From the how-to-inflate-your-life-vest segment,performed in robot rap, this instructional song might soon have Virgin’s passengers dancing in the middle aisle.

Virgin has always been a trend-setter. This is another one! Thumbs up to you!

I love my I-pad

Agency TBWA spent 3 weeks travelling the world to see how different people around the world were using the Ipad. Although the concept is quite cliché, this video deserves a real clap.

Although the entire campaign might have drained out a lot of resources, (and who knows if there can be a positive ROI), the video seems to show a variety of apps such as MenuPad,
MotionX GPS HD, CloudAhoy,GoodReader for iPad ,StageWrite for iPad and Garage Band. For all the current uses of the IPAD, a lot of these apps are familiar and give a strange reminiscence feeling.

In the brink of the release of the new Ipad, this ad will hopefully move current consumers up horizontally across the product line. However, I believe that in today’s interactive two way communication platform, users can actually post their experiences about innovative ways to use the Ipad. A compilation video of user input experiences could actually increase engagement, give a more ‘raw and real feeling’ to the add and possibly save Apple a lot of money.

Thai Telecom’s Ad that brought tears to my eyes

Emotion is one of the most powerful ways to connect with people. This ad tells a story. A story that is raw, real and relatable.

The ad by True Move – a large telco in Thailand shares the idea of “giving” which is the best form of communication.  I was quite moved by the entire idea of spreading the idea of selflessly giving to people we don’t know.

Although, it wasn’t until the end of the video that I realized the ad was for a telecommunication company, it did encourage me to find out more about them.

This ad brought tears to my eyes. What about you?


#Trace your road – Lexus

Lexus is surely living up to it’s brand message of – “Creating Amazing”.

Recently, Saatchi & Saatchi, did create something amazing – a unique life size video game experience.

The game enabled a few selected facebook fans to create their own blue prints (Quite literally) for them to be able to take their own path.

Co-drivers (Read: Co-pilots) were able to draw the path of the Lexus Car on an IPAD. Formula One driver, Jarno Trulli took the co-drivers for the ride of their lives.

A special software sent signals to a projector that made a real time map for the Lexus to go on. The game required the car to pass through 7 random checkpoints in the lowest time possible.

Penalty points were given if while drawing, you hit the outside edge or if the car went off the path.

The entire campaign showed the Lexus’ great handling and amazing response time to the engine. This has surely been an innovative campaign and once again, Lexus created amazing.

Subway Singapore’s bid to be local

Glocalisation is one of the most common phenomenon where global multinationals want to be local in order to be more relevant and appealing to local audiences.

While this has worked wonders for a lot of brands, some brands like Sub way try too hard and fail miserably.

The fictional character Rose Wah Chin Swee tries to inform people about the $5 turkey ham sandwich and still doesn’t succeed in getting any queue outside a subway outlet.

Ofcourse, the SGAG page went viral with 500 likes and 900 shares. Various memes and jokes have been created by users around this video and it surely has gone viral.

However, I wonder why a lot of people including the regional Asia Pacific director believe that it is great to get people talking about the brand.

Just because people are talking about a brand, doesn’t mean that they are talking about good things. Furthermore, It definitely does not indicate any post purchase behavior.

The true gauge of the success of this campaign is not the YouTube hits, but the number of people queuing up outside Subway because they simply cannot imagine missing out on such a wonderful $5 combo deal because this video has simply moved them.

No matter what anyone will say, just localizing accents does not make a brand more relevant to the locals. Scores on “people talking about the brand” is never going to be a good enough metric to measure brand engagement.

Let’s get real Subway, not a single extra person is waiting outside your store because this ad campaign got them there.

Mentos’ Proposal for Singapore’s National Day

Not too long ago, Mentos came up with a rap (which I personally, did not like very much). Now, Mentos is singing again for Singapore’s National Day.

The jingle – “Finland, Will you marry me?” aims to solve Singapore’s problem of limited space. Ofcourse, the video is well done with localised humor such as Curry and Prata and 24 Hour Mustafa.

However, I feel that Mentos could have done a better job by actually trying to build a real relationship between the people of the 2 countries (who both eat Mentosrather than coming from the perspective that Singapore has everything to gain from the selfish marriage.

I believe that entertaining ads themselves are not good enough for the brand. i.e. there might be a buzz regarding the humor behind a “proposal” behind Singapore marrying Finland but will people really be talking about “Mentos” as a brand at all?