A safety video you want to watch without even being on a plane!

For the first time in history, a safety video has been so entertaining that you want to watch it without even being on an airplane. This video has already got more than 6 million views on YouTube and has started ‘air’ing in ‘air’ since November.

Welcome to the awesome world of entertainment! Everything. I mean everything, is becoming more fun and awesome today. People are looking at new ways to recreate and rebuild the same old stuff to make it super-super-da-da-flooper-fun! (And people wonder, why I love marketing? :O)

This video by Virgin Airlines puts the production numbers on “Glee” to shame!  From the how-to-inflate-your-life-vest segment,performed in robot rap, this instructional song might soon have Virgin’s passengers dancing in the middle aisle.

Virgin has always been a trend-setter. This is another one! Thumbs up to you!

I love my I-pad

Agency TBWA spent 3 weeks travelling the world to see how different people around the world were using the Ipad. Although the concept is quite cliché, this video deserves a real clap.

Although the entire campaign might have drained out a lot of resources, (and who knows if there can be a positive ROI), the video seems to show a variety of apps such as MenuPad,
MotionX GPS HD, CloudAhoy,GoodReader for iPad ,StageWrite for iPad and Garage Band. For all the current uses of the IPAD, a lot of these apps are familiar and give a strange reminiscence feeling.

In the brink of the release of the new Ipad, this ad will hopefully move current consumers up horizontally across the product line. However, I believe that in today’s interactive two way communication platform, users can actually post their experiences about innovative ways to use the Ipad. A compilation video of user input experiences could actually increase engagement, give a more ‘raw and real feeling’ to the add and possibly save Apple a lot of money.

Thai Telecom’s Ad that brought tears to my eyes

Emotion is one of the most powerful ways to connect with people. This ad tells a story. A story that is raw, real and relatable.

The ad by True Move – a large telco in Thailand shares the idea of “giving” which is the best form of communication.  I was quite moved by the entire idea of spreading the idea of selflessly giving to people we don’t know.

Although, it wasn’t until the end of the video that I realized the ad was for a telecommunication company, it did encourage me to find out more about them.

This ad brought tears to my eyes. What about you?


#Trace your road – Lexus

Lexus is surely living up to it’s brand message of – “Creating Amazing”.

Recently, Saatchi & Saatchi, did create something amazing – a unique life size video game experience.

The game enabled a few selected facebook fans to create their own blue prints (Quite literally) for them to be able to take their own path.

Co-drivers (Read: Co-pilots) were able to draw the path of the Lexus Car on an IPAD. Formula One driver, Jarno Trulli took the co-drivers for the ride of their lives.

A special software sent signals to a projector that made a real time map for the Lexus to go on. The game required the car to pass through 7 random checkpoints in the lowest time possible.

Penalty points were given if while drawing, you hit the outside edge or if the car went off the path.

The entire campaign showed the Lexus’ great handling and amazing response time to the engine. This has surely been an innovative campaign and once again, Lexus created amazing.

Subway Singapore’s bid to be local

Glocalisation is one of the most common phenomenon where global multinationals want to be local in order to be more relevant and appealing to local audiences.

While this has worked wonders for a lot of brands, some brands like Sub way try too hard and fail miserably.

The fictional character Rose Wah Chin Swee tries to inform people about the $5 turkey ham sandwich and still doesn’t succeed in getting any queue outside a subway outlet.

Ofcourse, the SGAG page went viral with 500 likes and 900 shares. Various memes and jokes have been created by users around this video and it surely has gone viral.

However, I wonder why a lot of people including the regional Asia Pacific director believe that it is great to get people talking about the brand.

Just because people are talking about a brand, doesn’t mean that they are talking about good things. Furthermore, It definitely does not indicate any post purchase behavior.

The true gauge of the success of this campaign is not the YouTube hits, but the number of people queuing up outside Subway because they simply cannot imagine missing out on such a wonderful $5 combo deal because this video has simply moved them.

No matter what anyone will say, just localizing accents does not make a brand more relevant to the locals. Scores on “people talking about the brand” is never going to be a good enough metric to measure brand engagement.

Let’s get real Subway, not a single extra person is waiting outside your store because this ad campaign got them there.

Mentos’ Proposal for Singapore’s National Day

Not too long ago, Mentos came up with a rap (which I personally, did not like very much). Now, Mentos is singing again for Singapore’s National Day.

The jingle – “Finland, Will you marry me?” aims to solve Singapore’s problem of limited space. Ofcourse, the video is well done with localised humor such as Curry and Prata and 24 Hour Mustafa.

However, I feel that Mentos could have done a better job by actually trying to build a real relationship between the people of the 2 countries (who both eat Mentosrather than coming from the perspective that Singapore has everything to gain from the selfish marriage.

I believe that entertaining ads themselves are not good enough for the brand. i.e. there might be a buzz regarding the humor behind a “proposal” behind Singapore marrying Finland but will people really be talking about “Mentos” as a brand at all?

Coke’s wearable movie to spread smiles!

The great thing about Coke’s brand message is that it is:
1) Simple 2) Relatable 3)Extremely broad

Coke’s “opens happiness” brand message is always voiced out louder and stronger with every innovative campaign they launch.

Of course, the marriage between Coco-cola and Ogilvy has been strong stable and beneficial for both! Ogilvy did a great job with the wearable movie campaign where different people around the world that Coke wanted to thank were sent a note with the T-shirt.

These people were asked to take a photo of the T-shirt which each formed a different frame of the movie (read : commercial)

Although I would have loved to see the faces of the people, the story is easy to follow with the (predictable) end being sipping the coca-cola bottle.

But to be fair, I will always give Ogilvy & Mather +2 points for always coming up with innovative campaigns which clearly fits Coke’s overall branding strategy.

British Airways v/s Coke : Which story touches you? (Part I)

Today, brands no longer want to hard sell. Surely, there is a paradigm shift in the way brands speak to all of us.
Advertising is now moving to telling a story (and then selling it). Emotions are a time tested magic recipe in any ad campaign. When I watched this, I did shed a tear.
Although the ads by British Airways and Coke are extremely similar, I do believe that the ad is closer to British Airlines’ core product i.e. airplane services against just the overall branding theme of Coke i.e. of sharing happiness.
Therefore, I’d give a +1 to British Airways. (P.s: They manage their YouTube Channel better too).

Everything starts with curiousity

This video is a neat and smart celebration of 65 years of innovation that has lead Honda to become such a famous brand around the world.

This video truly bring home the message about how the curiosity of engineers at Honda has lead to the creation of innovative products over the years.

A company where both incremental and radical innovation is celebrated, this video is a great way to demonstrate how far the company has come in so many years.

Because vending machines are only getting awesome-er-er

It is true. Vending machines are getting awesome-er. Today vending machines are being used as an interactive medium making the traditional punching buttons to make a purchase so much more exciting.

Coca Colas Small World Machines and Hug Machines, Pepsi Game Machines, SOL’s Lose your tie machine and Molson’s Canadian Machine are a few examples to show how innovative vending machines can get too.

Who would have ever thought that a traditional object like a vending machine could actually generate so much positive brand value for companies? It could even be possible that a few years down the line, seeing a traditional vending machine might be as rare as seeing a type writer.

Pink Dot 2013 – Kudos Singapore! A Campaign Video Well Done :)

The Campaign Video for the Pink Dot Movement 2013 is a video extremely well done. It is raw, real and truly bring the message home with the lyrics – “This is home. This is where i won’t be alone”.

The video gave me goosebumps when i watched personal themes such as love, family acceptance and personal loss being expressed so beautifully in a single video.

The Pink Dot has been supported by Google and Barclays from the very beginning to show that their company values also resonate acceptance towards the LGBT community and the need for a diverse work force.

The Pink Dot truly symbolizes an open inclusive society within our very own Red Dot. Of course, pink is also the color that is the product of mixing red and white, the 2 colors of the national flag.

Last year the turn out for the event was more than 15,000 people and i truly hope that this video will encourage many other people to support this movement of freedom and love.

Coke’s Brand Message couldn’t be clearer.

Coke’s brand message has always been to share happiness.

Coke’s campaign that ran in Australia (by Ogilvy Australia) was extremely smart where popular Australian names were printed on Coke Bottles which people shared with each other. People queued in lines at shopping centers to print customized names. Needless to say – the campaign went viral on social media.

I didn’t think there would be a more innovate way to share Coke’s brand message until Ogilvy & Mather Singapore and France collaborated to create something so beautiful. They created a can that people could twist and share. “Half for you and half for someone you love” says Eugene Cheong, chief creative officer, Ogilvy and Mather Asia Pacific.

Personally, i believe that Ogilvy & Mather has done wonders for Coca Cola’s brand message. After all, even marketing is absolutely incomplete without innovation.