#Deliverthelove

Fathers are our rocks. They have been pillars of support through time – there for us in moments that count, teaching us, guiding us and sometimes letting us make our own mistakes.

My has been such a huge cheerleader in my life and for this I’ll forever be thankful. Amazon, this Father’s day built an amazing campaign that urges everyone to deliver love to dads. Delivering love for moments that matter, no matter how small – from teaching us how to ride a bicycle, to holding us during our first swim.

Happy Father’s Day.

Snickers Airways

What’s 4pm without a Snickers?

And in that case, what is an in flight meal without Snickers? Always hungry on a flight? Well, you have a cure.

Snickers partnered with one of China’s biggest domestic carriers, China Eastern Airlines, to develop a hunger-free flight – Snickers Air.

 

Hey Mom!

Hey Mom! That’s a phrase we have all grown up saying – All our questions have been directed to Mom to help answer them all.

‘There is nothing in the world that mom doesn’t know’. Similar to the Thank You Mom Campaign that was done by P&G that connected everyone to the master brand – Google repositioned itself this year in a campaign that touched all our hearts.

There is no love like Momma’s love. Let’s make that a tap away.  ‘Google Home – Give your original helper, a little help of her own’.

In a world where most of us live away from our families, we need to take out time to stay connected with them – sometimes just telling them, thank you mom for everything you have done! <3

So to my mom – #Heymom, thank you!

 

The Powerless Queen 👸

In a game of chess, the Queen is the most powerful piece. She can move everywhere in all directions as long as no-one is blocking her.

This analogy is so close to reality, especially in today’s world. Give her strength, she will win and make you win too. Take her powers away and no matter how powerful every other piece is, you will lose.

The campaign by WatConsult aimed to raise funds to donate to Project Nanhi Kali – an NGO that supports education for underprivileged girls in India. 

It was amazing to see how every single player who played including global grandmasters, lost with the powerless queen. Believe that you can win? Check out the game here: https://www.powerlessqueen.com/

I definitely lost. And as a society, if we aren’t educating the girl child, we are losing too.

Burn dat’ ad.

One of the bravest brands out there is Burger King. When it comes to stretching the limits of innovative marketing and reinventing themselves consistently – my vote will always go to Burger King.

They took things to another level this time – by using augmented reality to wait for it – Burn Ads from the BigM. Apparently, McDonalds had their out of home ads everywhere, so instead of competing on expensive out of media space, Burger King earned love by getting people to download their app, have an interactive experience and generating a ton of earned media. Sneaky? Yes. Brave? Yes. Smart? Yes.

Guess that Mc Donalds ain’t loving it no more.

Work Life Balance

Monster.com – the job portal site has nailed down on one key use case why people should consider changing jobs.

Work-Life Balance. 

What I loved was taking a specific use case and exaggerating it to a humorous level – a use that that is beyond the generic narrative. It’s no longer about changing jobs because of a bad boss or career growth or more money. It’s about changing your life to give more time to other dimensions such as relationships.

This awesome spot demonstrates how consumed you might get in office that the solution to all problems is perhaps – following best practices, more 1:1s, team building activities.

I have literally watched this 15 times and laughed ever since. (Hint: It’s probably because I talk like this at home too.)