There was a time when great advertising came from the ‘West’ and the ‘East’ was just a smart-photocopying-ape. I’m happy to report that – that ‘time’ is over. Auto-mobile companies are killing it with amazing campaigns that go beyond hose-power and mileage. Infact, they have been zoom into people’s hearts and stay there. 2 amazing Japanese… Read More Zoom Zoom: Rumbles and Space Messages
I believe that everyone should take ownership of their personal brand. Much like corporate brands, you should think about your positioning, value proposition and communication strategy. I must admit, that I am learning along the way as platforms and capabilities evolve. But having an iterative strategy is key in developing your brand identity through the power… Read More What is my personal social media strategy?
Remember when your mother told you not to do something, and so – you did just that? Google got that rebel out in all of us with a 7 minute clip of 100 android characters telling us to just SKIP the ad. They tried all sorts of hilarious techniques including hypnosis. But no, I didn’t budge… Read More No Android, I will not skip your ad.
I don’t believe there is any ‘sector’ that lacks the potential to be creative and share a connection with their consumer. OPSM, a leading eye care provider in Australia/ New Zealand, made that connection in a very special way – a story book + eye check-up. Children have to wear the pirate eye patch and… Read More Penny the Pirate
Meerkat is big, but Twitter’s acquisition of Periscope is going to be bonkers! If you have no idea what I am talking about just know this : Next big thing = Live Streaming. Live streaming happens in a fleeting moment. It creates immediacy for the user. One of the reasons Snapchat is so addicting for… Read More Live Streaming is making our world go Bazinga!
We would all like to believe that none of us ever judge or stereotype people, things or places. But the truth is, we all implicitly do. Psychologists would argue that we are cognitively geared to categorise things to make the world easier to navigate through. But I think, we should try and make an extra… Read More Vogue: It’s my choice
Dear Mooketing Reader, A picture speaks a thousand words so there will be no words on this post – Just two magnificent pictures. 1) DHL: 2) Game of Thrones Best Regards, Astha Kalbag
The Festival of Media 2015 has been close to my heart for 3 key reasons: 1) Re-connecting with folks from the industry 2) Getting selected for Twitter’s Young Promising Leader (#YPL) 3) But most of all, Getting Inspired. The Festival of Media was packed with great sessions from thought leaders across the industry – Joanna Flint (MD of… Read More Festival of Media 2015: Information v/s Inspiration
I hate doing this, but since I was forced to see BBH’s new campaign for IKEA – ‘Improve your private life’, I couldn’t help but feel sorry about how the world of advertising just regressed by 5 years. I am a believer in subtle humour and real stories. True, a large part of people’s happiness is… Read More IKEA’s ‘Bed (Bad) Room’ Campaign
We have stopped saying ‘Search Engine’ long ago. At-least in the last decade, it’s been just ‘Google’. But, the question is will their world dominance last over the next 3 decades? Well, maybe not. Larry and Sergey recently sold their shares currently worth $4.4 billion (even resulting in a lack of dilution of control)* Social… Read More Will We Live in a Customised Search World?
Last year, Twitter announced that it would unveil its Buy Button in the first quarter of 2015, cementing the role social commerce will play in the way businesses must market their products to consumers. But are you ready for the social commerce world? Here are 5 must do’s to prepare yourself and your business for… Read More Are you ready for Twitter’s Social Buying World?
The Festival of Media Asia Pacific 2015 will host the biggest gathering of brands from the entire region. And, things are just about to get super exciting! It is the time of the year where the media/creative industry is buzzing with the latest trends, campaigns and strategies discussions about the key issues within the region.… Read More Why you have to be at the Festival of Media 2015
All Nippon Airways (ANA), Japan’s largest airline, recently launched Flight Connections, a platform that aims to help modern business travelers turn their online connections into physical meetings. Using data from users’ LinkedIn network, the digital experience generates a visual representation of their global network contacts and overlays ANA routes to show users how they can easily… Read More When LinkedIn worked its magic for ANA.
Valentine’s day is around. Like a risky stock, leveraging on such events can often be a high risk, high return decision. Sex is a taboo topic in Asia and brands need to manoeuvre these issues quite sensitively. The pressure especially comes on brands such as Durex who can really increase brand loyalty and awareness when their target market… Read More Durex has more than 50 Shades of Grey.
Question: What is common between Mooketing and Water? Answer: They both cover 70% of the world. Just within a year ( + few months), Mooketing has reached a huge readership of 85 countries. To brings things in perspective, this means that Mooketing is read in almost 70% of the world* (Based on 122 countries with internet… Read More Moo’in around the world
Google is part of our dictionary now. We don’t even use the phrase ‘search engine’ any more. It’s simply Google. Not only has Google built a great employer brand, but it has also built a fantastic consumer brand. Google shares a heart warming story of an American who find love in Paris. Without any actors,… Read More Search On…
The Super-Bowl-time is undeniably one of the most important ‘events’ in the advertising industry. The the average cost of a 30-second advertisement is around $4.5 million (Yeah, I know right?) makes it even more important for companies/ organisations to have a high R.O.I. In fact, watching the super Bowl ads have become a cultural phenomenon with… Read More The most Super of the Super-Bowl
The Rising Star Award recognises the brightest young talent in Asia Pacific. It’s free to enter and open to those who are under 30 and working for media agencies, advertisers or media owners from any country in the APAC region. First stage of entry is a simple written entry online along with a short video… Read More Festival of Media: Rising Star Award
The Festival of Media is back for another great round of insights, discussions and networks. The biggest regional event dedicated to the evolution of Media, the festival is slated to be on the 22-24th March 2015. With topics high on the agenda such as APAC’s role in the global media landscape vs. the world, Regional expansion of… Read More Are you coming to the Festival of Media?
In my opinion, things are super-duper dramatic & exciting (with the twists and all) in just 2 places: Hollywood and Technology. You know the feeling when things change so fast and you end up like.. Whaauuutt? ( Think: Perspiration + High Heart Rate +Wide Open mouth) Facebook just unveiled their ‘Facebook at Work’ enterprise social networking… Read More Facebook for Work or Fun? (Or Both)
The Super Bowl is one of the most anticipated sporting events of the year & in my world, is the most anticipated awesome-advertisement-genius season too. We all know that the big game is big business. And yes, I mean business. (It costs approx. $4.5 million for a 30 seconds spot). Fun Fact: 50% of the people… Read More To Super Bowl or Not to Super Bowl?
Ad Age just published its own list of most influential campaigns in the 21st Century so far. (Yes, most of them ARE on Mooketing), but here is the list of the top 10 campaigns that you have to know about at the back of your head. (& front too!): 1. Dove: Campaign for Real Beauty… Read More Most Influential Ads of the 21st Century
Simple Ideas [make] Great Brands. Sometimes we get so caught in makes things sophisticated and measurable that we forget that often beauty lies in simplicity. Passers-by are fascinated by a dog (a Hush Puppy) who directs them (read: drags them) to the Hush Puppies store where they redeem discounts on purchases. On a side note,… Read More GPS Puppies
Cannes Lions is the most prestigious international annual advertising and communications awards. Cannes Lions has today announced Jury Presidents for the two categories at the centre of the new Lions Innovation festival. Y&R’s Global Chief Executive Officer David Sable will take the reins of the first ever Creative Data Lions while R/GA Global Chief Creative Officer… Read More Cannes Update: Industry Visionaries to take the lead as Innovation Jury Presidents
‘The culture of our company makes people feel so positively about Starbucks that, without being asked to. they want to convey the attributes, the characteristics, the aspirational qualities of what we do for the customer’ -Howard Schultz, CEO, Starbucks. As business models evolve to become more customer centric, service leadership has never been more important.… Read More 5 things you need to know about Strategic Service Leadership
Outdoor Advertising has always been something that only the ‘big guys’ could afford. Bill-boards have traditionally been just that – long, long ‘Bills’. But is there a way to make this accessible to everyone and level the playing field? It seems that the founders at Zeus Vision found a way to disrupt this current outdoor… Read More Is Outdoor just about to get disrupted?
My parents love IKEA so much that they assign an entire ‘sight seeing day’ to go around the store. #True Story. For IKEA’s new catalogue, they used an experiential catalogue to take customers through an entire house. But they did not stop there. IKEA followed a young Scandinavian family’s morning routine to show how IKEA products are… Read More The Most Interactive Catalogue Experience
While we juggle through crossing busy streets and checking our beeping phones, we often subconsciously ignore outdoor ads. I think we have seen so many of them, our brains just stop processing it. In my opinion these are 2 ads that have broken the spell of mindless advertising to actually engage with people and… Read More #Outdoor – Top of Mind Engagement
Social Media just got more muscles. And this time, these are super-bold-nitro-packed ones. In the near future, just having a bank card and a twitter/facebook account will be enough to transfer money. Twitter has already partnered with a French Bank (BPCE) to allow money transfers. It seems that Facebook might also have a secret payment service waiting… Read More Trick or Tweet? Will the ability to tweet money disrupt the social landscape?
We often put ourselves in situations where everyone struggles to make conversation – Networking events, information sessions and super-extended family weddings. In our lives, we have all come across a lot of ‘professionally’ awesome people but ‘humanly’ boring people. You know your conversation has come to a painful end when you start talking about the weather and criticizing the food.… Read More Are you using your magic carpet to become humanly-awesome?
Programmatic, Re-marketing & targeting are common words used in the digital marketing world (= my hopeful future world) and yet I find myself asking the primary question – Will this even be alive after 10 years? Ello, the new kid on the block seems to have a rather harsh stance against all the 3 words that… Read More R.I.P Facebook.
‘Cutting through the clutter’ is a phrase we have heard advertising and marketing professionals use a little too often. The new burden that consumers now feel is ’emotional clutter’ a.k.a We are just overwhelmed with brands trying to reach the insides of our hearts and rip it apart like terrorizing zombies. I personally share a love-hate… Read More The Emotional Play.
Get inspired by Graham Fink, Rei Inamoto, Amir Kassaei, David Mayo, Casey Neistat, Josy Paul, Stefan Sagmeister, Twitter, Facebook, Google Creative Lab and many more at the Spikes Asia Pacific 2014 in Singapore from 23-26 September 2014. (read: one of the biggest advertising festivals in the region). Moo is looking forward to being part of the… Read More Moo’in at SPIKES Asia Pacific 2014
We have all seen the new IKEA Catalogue Book Book Video. Cool eh? Strategically released on social media near about the time when the I-phone 6 was released, the video has gone viral. Genius? Well, maybe… not. Check out the Cannes Lion Shortlist Video for Sun (2009): Is Book Book ‘Incremental Inspiration’ or ‘ Einstein… Read More Is Book Book = Crook Crook?
Having lived in India for 18 years of my life, I surely feel the pain of portholes (read: craters) on everyday roads. As a child, during commutes, I would fake-believe that I was on a roller coaster ride while my mother would strap on her back-pain-support-belt. It was war: Our family vs the portholes. To some… Read More Just 3 Cans of Paint
Sometimes you don’t need wacky-insssaaannneee ideas, you just need to have a heart & empathize aka. really-really-really understand your end user as if you were him/her. As much as we harp about consumer insights blah.blah.blah, true beauty sometimes just lies in simplicity. DDB in India did something extraordinary for an NGO called Aarambh – they used… Read More The Coolest Help Desk
Let’s be honest: there are just some product categories where the scope for creativity is well- quite limited. When it comes to Sanitary Napkins, every brand has some stupid blue ink test, followed by happy women in white pants jumping around like the sky was raining rainbows. I have mentally shut out all that bulls*it.… Read More Kotex: The Untouched Sanitary Turf
Content marketing is like a garden of prickly roses in the digital world : Everyone wants it but too scared to touch it. After-all, everyone isn’t an Apple or Nike right? The truth is, it doesn’t take much to be boss at Content Marketing. Below are quick 5 secrets to what it takes to be Boss… Read More Shushh: 5 Secrets of Being Boss @ Content Marketing
I have a personal bias to the exciting world of digital marketing. However, as soon as we look away from our phone screens, we realize that there is still some great stuff ‘out there’. Innovation has always been the game changer especially when traditional media is challenged. Here is a great campaign by Unicef to raise awareness about child… Read More Unicef – Outdoor is not dead
Advertising wasn’t quite something that big technology firms traditionally focused on. With leadership coming from an engineering mindset, the belief was that – ‘If the product is good, people will use it’. However the merits of branding both from a consumer branding and employee branding perspective has made these biggies think about marketing in a… Read More Branding War: LinkedIn v/s Google
With the Transformers releasing this weekend, anticipation for the movie has been rising. Where there is anticipation, there is an audience and where there is an audience – there is ALWAYS a brand. Big Red- one of the top 10 beverage companies in North America collaborated with Paramount Pictures- the global producer and distributor of filmed… Read More Transform the Transformers
When I blog about campaigns – I usually have extreme opinions. Either I love it or I hate it. But for the first time – I actually have no opinion. No reaction whatsoever. “Viral marketing” has been a buzz word for a while now. And, of course – It seems to become a core part of… Read More Cadbury: The Un-Opinion Video
‘Appification’ of the web is a wonderful thing. But when two companies build a strategic alliance and come together for a campaign(that also turns out to be wonderful) – that is truly fantastic! The idea is simple – Get people engaged with their local cities and see who wins – the Big Apple (NYC) or… Read More Whats your #GoTo?
Portfolio Night (21st May 2014) is one of the most awaited world wide events for students and creative professionals. It is a chance to display your creative skills to the genius brains behind the coolest ad campaigns. 32 of the top creative directors from firms such as Ogilvy and Mather, DDB, BBDO, BatesChi & Partners,… Read More #SG: Portfolio Night 2014
Drones are trending everywhere around us. Be it Amazon, Dubai , Brands or Tech geeks – Everyone wants to be a part of the action. People speculate that drones are going to be a part of our everyday lives – be it transporting goods and love letters to actually launching targeted attacks on people. Keeping… Read More Battle of the Drones
Verbal abuse towards children can have harrowing effects. The psychological damage can be so intense that children resort to heinous crimes like murder and assault. Ogilvy and Mather, China collaborated with the Centre for Psychological Research to tell the stories of 6 juvenile delinquents who were verbally abused by their parents and are now detained in… Read More #China: Words Can Be Weapons
Singapore Tourism Board published a video yesterday for its Philippines Market which aimed at promoting couples to come to Singapore. Other than the fact that the video was immensely draggy, it was obvious that the video was strange. The end of the story was a girl gifting a pregnancy kit to her young (and rather… Read More Singapore Tourism Board’s Controversial Video
Yesterday, the Internet was full of April Fool’s Day brand Hoaxes. Different brands tried their hand at humour and ‘awesome’. As expected, there are always going to be brands that are way on top of their game. Here are a few of my favourite campaigns: 1) Dominos Pizza: The world’s first snacking box 2)… Read More  The best of brand hoaxes – April Fool’s Day
Of course we have heard – ‘Mobile is the future’. But the question is Where? How ? Why? Line, Whatsapp, We Chat and Kakao Talk are the most prominent apps in the region. But If you had the power to decide, where would you put your money? Here is the quick rule of thumb to… Read More Mobile Apps in Asia : Where would you put your money?
Imagine a tiny little land located in a small part of our large large world. Let’s call it Happyland. Life goes on happily for each of the citizens in Happyland. But what happens when the citizens of happyland don’t have a happy ending? What if one fine day, there is an earthquake or a hurricane… Read More #Hashtag to Electricity
What is the future of marketing? Well, that is defined by answering the question – What is the future of the world? It has always been obvious that marketers are going to push themselves right into the arms & hearts of consumers, anywhere and everywhere they are. But with the fast changing technology landscape and… Read More It’s not BIG Data but SMALL Data that is the next big thing!
Today, online influencer are more powerful than they themselves could ever imagine. With a simple click of a button that says ‘follow’ a content viewer has admitted that the ‘influencer’s’ opinions matter be it interesting, hilarious or thought provoking. This helps companies and event managers identify who people are listening to in a… Read More # Tools for Influencer Mapping
The Festival of Media Asia Pacific will be held from the 16-18 March 2014 at the prestigious Capella Singapore Hotel, the conference will have media leaders from across the Asia Pacific. With more than 30 brands being represented at the event, the event is surely getting bigger and better! With… Read More 10% discount at Festival of Media Asia Pacific – When you go with Moo!
Winter Olympics in Sochi has been full of drama. Viewer ship levels for NBC has gone up by more than 80% compared with the 2012 London Summer Games. Even though NBC has been optimistic, people seem quite upset with the channel. #NBCFail has been one of the most trending hash tags on twitter. One of… Read More Audi (not) at Sochi Olympics
No beer brand is trying as hard as Carlsberg to engage with it’s asian customer base. The rivalry between the beer brands has been intense, but the clear winner seems to be : Calsberg ! This Chinese New Year (Year of the horse) , Tiger beer seemed to have a head start with its numerous… Read More CNY in South East Asia: That calls for a Calsberg!
The much anticipated Super Bowl is just a week away and the buzz is peaking. But gone are the days where the everyone was hooked onto their screens to see an ad unveil itself for the very first time. Today, the buzz is created by shares, views, likes and of course, blogs like Mooketing :D… Read More 2.2.2014 – Doritos in a (Super) Bowl
Little Moo is going on a little adventure! The task at hand is to dig out the most interesting trends in the marketing and media industry to share it with all of you. Most of the time, I would say that ‘moo’-ing along with this blog is a great way to stay updated about all… Read More Are you coming with Moo to Festival of Media 2014 ?
Think about a trading floor back in the 90’s. The markets opened and people shouted out bids. The loudest, fastest and most aggressive cashed in. Every second mattered. Within a matter of seconds, you cash in on your bid or you lose. Marketing today is like a trading floor. The world of social media revolves… Read More The Power of Real Time
Today I was asked a very simple question – “What is the big deal about marketing?” For all of you people across 15 countries who are reading this blog, I haven’t yet fully explained why I find marketing so exciting. In fact, it is a really good question – what is so great about marketing… Read More What is the big deal about marketing?
I am biased towards videos, but this print ad really made me stop and think. Today, all of us have started to use digital sketch pads to draw, doodle and squiggle. However, this smart ad reminds all of us where these design icon originated from – Simple pencil and paper. This ad is pure genius.… Read More STAEDTLER – Leo Burnett
So what are the best social media practices in Singapore? How do we know which brands to follow to gain some social media inspiration? Any role brand social media models with interesting content? The recently discovered free and awesome data tool – socialbakers.com is incredible! You can do specific search by countries, brands, celebrities (and… Read More Social Media Analyticz : Baking now.
For the first time in history, a safety video has been so entertaining that you want to watch it without even being on an airplane. This video has already got more than 6 million views on YouTube and has started ‘air’ing in ‘air’ since November. Welcome to the awesome world of entertainment! Everything. I mean… Read More A safety video you want to watch without even being on a plane!
Agency TBWA spent 3 weeks travelling the world to see how different people around the world were using the Ipad. Although the concept is quite cliché, this video deserves a real clap. Although the entire campaign might have drained out a lot of resources, (and who knows if there can be a positive ROI), the… Read More I love my I-pad
Recently, my blog was featured on Google’s Blog and their social media channels. I wanted to share these insights with the readers of mooketing.com Please refer to the links below to get a glimpse of a student’s life at Google’s amazing and exciting AdCamp: Blog: http://googleforstudents.blogspot.com/2013/10/my-summer-at-google-adcamp-astha.html G+: https://plus.google.com/b/101571483150813305324/+GoogleStudents/posts/hDbGjgr33hW Twitter: https://twitter.com/googlestudents/status/386136798839050242 FB: https://www.facebook.com/GoogleStudents/posts/10151690413660735
Emotion is one of the most powerful ways to connect with people. This ad tells a story. A story that is raw, real and relatable. The ad by True Move – a large telco in Thailand shares the idea of “giving” which is the best form of communication. I was quite moved by the entire… Read More Thai Telecom’s Ad that brought tears to my eyes
Lexus is surely living up to it’s brand message of – “Creating Amazing”. Recently, Saatchi & Saatchi, did create something amazing – a unique life size video game experience. The game enabled a few selected facebook fans to create their own blue prints (Quite literally) for them to be able to take their own path.… Read More #Trace your road – Lexus
Some time back, face book users were not allowed to like or share photos to be able to enter a contest. But now, that has changed. On August 27th 2013, Facebook announced that they changed the terms of the pages to make it easier for all sizes of businesses to run contests and promotions on… Read More The real scene with Facebook Contests
Understanding consumer behavior is one of the most essential keys to any successful marketing campaign. Lowe and Partners (marketing agency) was able to innovatively send out an integrated brand message to their target market – young Thai working adults looking to stay in budget condos. In Bangkok, it takes approximately 2 hours to reach one’s… Read More Krungsri Bank (Thailand) introduces Condo Vending Machines
“Have a break. Have a Kit Kat!” is Kit Kat’s tagline that all of us are extremely familiar with. Nestle Kit Kat found an innovative way to show their target audience (Youth between 18- 24 years old) as to why they should take a break and why they should have a Kit Kat. Nestle wired… Read More Nestle uses brain waves to create art
Glocalisation is one of the most common phenomenon where global multinationals want to be local in order to be more relevant and appealing to local audiences. While this has worked wonders for a lot of brands, some brands like Sub way try too hard and fail miserably. The fictional character Rose Wah Chin Swee tries… Read More Subway Singapore’s bid to be local
Today, We live in a smart world. After smart phones and smart TV’s, the new development in the world of marketing is “Smart Bins”. Yes, that’s right. Something as simple as a trash box is now a high technology bin that has gadgets to track cookies in the real world in real time. These bins… Read More Smart Bins – New targeted advertising tool
Not too long ago, Mentos came up with a rap (which I personally, did not like very much). Now, Mentos is singing again for Singapore’s National Day. The jingle – “Finland, Will you marry me?” aims to solve Singapore’s problem of limited space. Ofcourse, the video is well done with localised humor such as Curry… Read More Mentos’ Proposal for Singapore’s National Day
The great thing about Coke’s brand message is that it is: 1) Simple 2) Relatable 3)Extremely broad Coke’s “opens happiness” brand message is always voiced out louder and stronger with every innovative campaign they launch. Of course, the marriage between Coco-cola and Ogilvy has been strong stable and beneficial for both! Ogilvy did a great… Read More Coke’s wearable movie to spread smiles!
Music Jingle is a music composing company that also conducts music shows. I love the description of the logo at the bottom. It is surely some great amount of though and design into it. Today, new companies are spending a huge amount of time just finalizing their brand logos. This one is not only meaningful… Read More Music Jingle’s cool logo
Today, brands no longer want to hard sell. Surely, there is a paradigm shift in the way brands speak to all of us. Advertising is now moving to telling a story (and then selling it). Emotions are a time tested magic recipe in any ad campaign. When I watched this, I did shed a tear.… Read More British Airways v/s Coke : Which story touches you? (Part I)
In early June, Scoot launched a “virtual flight” for customers with smart phones. The winner of the world’s longest virtual flight was guaranteed a grand prize of $20,000 and a year of free flights. 7000 contestants logged into the game where they had to tap a button every sixty seconds. The last person on the… Read More Brand honesty in Singapore – Rare but true!
30 students were selected from tertiary institutions to attend the first AdCamp at Google Singapore. Insights about digital marketing were shared by the very best at Google Singapore. It was surprising to understand how a lot of “Googlers” (employees at Google) referred to Google as an advertising company. AdWords by Google is how Google makes… Read More Google AdCamp Singapore!
Everyone in Singapore loves Instagram! And more so, we all love to take photos of everything we eat or drink. Starbucks Singapore leveraged on this trend and seems to come up with a fabulous marketing campaign. Anyone buying a starbucks coffee can collect one of these “Instragramable Coffee coasters” (named by me) to put… Read More Starbucks trending with Instragram in Singapore
The Ramzan (Ramadan) month of fasting is observed by muslims around the world. Fasting during this period is regarded as one of the five pillars of Islam. The hands create the outline for the bottle of the coke also signifies the position of the hands while reading the holy Quran. Through this simple yet meaningful… Read More Coke wishes us Ramzan Mubharak
This video is a neat and smart celebration of 65 years of innovation that has lead Honda to become such a famous brand around the world. This video truly bring home the message about how the curiosity of engineers at Honda has lead to the creation of innovative products over the years. A company where… Read More Everything starts with curiousity
It is true. Vending machines are getting awesome-er. Today vending machines are being used as an interactive medium making the traditional punching buttons to make a purchase so much more exciting. Coca Colas Small World Machines and Hug Machines, Pepsi Game Machines, SOL’s Lose your tie machine and Molson’s Canadian Machine are a few examples… Read More Because vending machines are only getting awesome-er-er
Here is a list of 5 most important facebook jargon everyone should understand in order to use facebook insights: 1) “Reach”: Whenever facebook says “303 people saw your post”. It simply means that the organic reach of the post is 303. It is important to note that not all your fans will see a particular… Read More Demystifying Facebook Insights
We have seen so many “I Love *something*” campaigns. Most of them get monotonous and dry. However, this “I love Heinz” campaign was surely a great hit! The idea is so simple – Share why you love Heinz and you win a pack of 12 Heinz Ketchup bottles with personalized talking labels. The Social Media… Read More I *heart* Heinz Singapore.
Google’s Person Finder The state of Uttarakhand, India witnesses flash floods that swept away roads bridges and the entire foundation of the state. (June 17th 2013) Almost 15,600 people are missing with a majority of them stranded in various relief camps in Dehradun and Badrinath. Google has launched its person finder online application to help… Read More Google’s Person Finder
Just recently i posted “#Sg Haze at Marketing’s best”. Of course, this Mc Donald’s ad was up but i didn’t think it was particularly funny or fascinating (read: it was not mooketing blog worthy) The very same Ad in the newspaper has drawn much criticism from the people of Singapore asserting that the ad campaign… Read More PSI Humor = Fail
Made to Stick by Chip and Dan Heath should be a must read book for marketers and everyone else. The book name was inspired by one of the chapters of the amazing book (almost like a marketers bible) called “The Tipping Point” by Malcolm Gladwell. Made to Stick really analyses why some ideas survive and… Read More On Lessons Learnt : Core Messages
There is a global movement supported by the World Health Organization regarding the ill effects of marketing fast food products to children. Research studies have shown that advertising influences children’s food preferences, purchase requests and consumption patters. The Ministry of Health, Singapore is currently reviewing the need to strengthen standards for advertising products that are high in… Read More SG: Tighter regulation for marketing fast food brands to kids on the horizon
The Campaign Video for the Pink Dot Movement 2013 is a video extremely well done. It is raw, real and truly bring the message home with the lyrics – “This is home. This is where i won’t be alone”. The video gave me goosebumps when i watched personal themes such as love, family acceptance and… Read More Pink Dot 2013 – Kudos Singapore! A Campaign Video Well Done :)
Coke’s brand message has always been to share happiness. Coke’s campaign that ran in Australia (by Ogilvy Australia) was extremely smart where popular Australian names were printed on Coke Bottles which people shared with each other. People queued in lines at shopping centers to print customized names. Needless to say – the campaign went viral… Read More Coke’s Brand Message couldn’t be clearer.
With all the negative buzz going around about the haze in Singapore, everyone wants to be indoors. But we all need to exercise and jogging outdoors isn’t an option. Here is a brilliant campaign where the PSI Index determines the number of free passes to the Gym. I am almost convinced that marketers are like… Read More #Sg Haze at Marketing’s best
How a small sticker will make a world of a difference. Love it :)
When people hear of the word marketing, they often look down upon it. (To be honest, I don’t really blame them). Marketing is believed to be “the art of manipulating customers”. Details at the back of the product often don’t do what they are supposed to and everybody seems to be tricked by marketing yet… Read More Moo #2: Marketing and Lies
“A business has only 2 functions – Marketing and Innovation “