Zoom Zoom: Rumbles and Space Messages

There was a time when great advertising came from the ‘West’ and the ‘East’ was just a smart-photocopying-ape. I’m happy to report that – that ‘time’ is over. Auto-mobile companies are killing it with amazing campaigns that go beyond hose-power and mileage. Infact, they have been zoom into people’s hearts and stay there. 2 amazing Japanese… Read More Zoom Zoom: Rumbles and Space Messages

What is my personal social media strategy?

I believe that everyone should take ownership of their personal brand. Much like corporate brands, you should think about your positioning, value proposition and communication strategy. I must admit, that I am learning along the way as platforms and capabilities evolve. But having an iterative strategy is key in developing your brand identity through the power… Read More What is my personal social media strategy?

Festival of Media 2015: Information v/s Inspiration

The Festival of Media 2015 has been close to my heart for 3 key reasons: 1) Re-connecting with folks from the industry 2) Getting selected for Twitter’s Young Promising Leader (#YPL) 3) But most of all, Getting Inspired.  The Festival of Media was packed with great sessions from thought leaders across the industry – Joanna Flint (MD of… Read More Festival of Media 2015: Information v/s Inspiration

When LinkedIn worked its magic for ANA.

All Nippon Airways (ANA), Japan’s largest airline, recently launched Flight Connections, a platform that aims to help modern business travelers turn their online connections into physical meetings. Using data from users’ LinkedIn network, the digital experience generates a visual representation of their global network contacts and overlays ANA routes to show users how they can easily… Read More When LinkedIn worked its magic for ANA.

Durex has more than 50 Shades of Grey.

Valentine’s day is around. Like a risky stock, leveraging on such events can often be a high risk, high return decision. Sex is a taboo topic in Asia and brands need to manoeuvre these issues quite sensitively. The pressure especially comes on brands such as Durex who can really increase brand loyalty and awareness when their target market… Read More Durex has more than 50 Shades of Grey.

GPS Puppies

Simple Ideas [make] Great Brands. Sometimes we get so caught in makes things sophisticated and measurable that we forget that often beauty lies in simplicity. Passers-by are fascinated by a dog (a Hush Puppy) who directs them (read: drags them) to the Hush Puppies store where they redeem discounts on purchases. On a side note,… Read More GPS Puppies

Cannes Update: Industry Visionaries to take the lead as Innovation Jury Presidents

Cannes Lions is the most prestigious international annual advertising and communications awards. Cannes Lions has today announced Jury Presidents for the two categories at the centre of the new Lions Innovation festival. Y&R’s Global Chief Executive Officer David Sable will take the reins of the first ever Creative Data Lions while R/GA Global Chief Creative Officer… Read More Cannes Update: Industry Visionaries to take the lead as Innovation Jury Presidents

5 things you need to know about Strategic Service Leadership

‘The culture of our company makes people feel so positively about Starbucks that, without being asked to. they want to convey the attributes, the characteristics, the aspirational qualities of what we do for the customer’ -Howard Schultz, CEO, Starbucks. As business models evolve to become more customer centric, service leadership has never been more important.… Read More 5 things you need to know about Strategic Service Leadership

Trick or Tweet? Will the ability to tweet money disrupt the social landscape?

Social Media just got more muscles. And this time, these are super-bold-nitro-packed ones. In the near future, just having a bank card and a twitter/facebook account will be enough to transfer money. Twitter has already partnered with a French Bank (BPCE) to allow money transfers. It seems that Facebook might also have a secret payment service waiting… Read More Trick or Tweet? Will the ability to tweet money disrupt the social landscape?

Are you using your magic carpet to become humanly-awesome?

We often put ourselves in situations where everyone struggles to make conversation – Networking events, information sessions and super-extended family weddings. In our lives, we have all come across a lot of ‘professionally’ awesome people but ‘humanly’ boring people. You know your conversation has come to a painful end when you start talking about the weather and criticizing the food.… Read More Are you using your magic carpet to become humanly-awesome?

Moo’in at SPIKES Asia Pacific 2014

Get inspired by Graham Fink, Rei Inamoto, Amir Kassaei, David Mayo, Casey Neistat, Josy Paul, Stefan Sagmeister, Twitter, Facebook, Google Creative Lab and many more at the Spikes Asia Pacific 2014 in Singapore from 23-26 September 2014. (read: one of the biggest advertising festivals in the region). Moo is looking forward to being part of the… Read More Moo’in at SPIKES Asia Pacific 2014

Whats your #GoTo?

‘Appification’ of the web is a wonderful thing. But when two companies build a strategic alliance and come together for a campaign(that also turns out to be wonderful) – that is truly fantastic! The idea is simple –  Get people engaged with their local cities and see who wins – the Big Apple (NYC) or… Read More Whats your #GoTo?

It’s not BIG Data but SMALL Data that is the next big thing!

What is the future of marketing? Well, that is defined by answering the question – What is the future of the world? It has always been obvious that marketers are going to push themselves right into the arms & hearts of consumers, anywhere and everywhere they are. But with the fast changing technology landscape and… Read More It’s not BIG Data but SMALL Data that is the next big thing!

10% discount at Festival of Media Asia Pacific – When you go with Moo!

          The Festival of Media Asia Pacific will be held from the 16-18 March 2014 at the prestigious Capella Singapore Hotel, the conference will have media leaders from across the Asia Pacific. With more than 30 brands being represented at the event, the event is surely getting bigger and better!  With… Read More 10% discount at Festival of Media Asia Pacific – When you go with Moo!

A safety video you want to watch without even being on a plane!

For the first time in history, a safety video has been so entertaining that you want to watch it without even being on an airplane. This video has already got more than 6 million views on YouTube and has started ‘air’ing in ‘air’ since November. Welcome to the awesome world of entertainment! Everything. I mean… Read More A safety video you want to watch without even being on a plane!

Where to find me? #LittleMoo

Recently, my blog was featured on Google’s Blog and their social media channels. I wanted to share these insights with the readers of mooketing.com  Please refer to the links below to get a glimpse of a student’s life at Google’s amazing and exciting AdCamp:  Blog: http://googleforstudents.blogspot.com/2013/10/my-summer-at-google-adcamp-astha.html G+: https://plus.google.com/b/101571483150813305324/+GoogleStudents/posts/hDbGjgr33hW Twitter: https://twitter.com/googlestudents/status/386136798839050242 FB: https://www.facebook.com/GoogleStudents/posts/10151690413660735

Krungsri Bank (Thailand) introduces Condo Vending Machines

Understanding consumer behavior is one of the most essential keys to any successful marketing campaign. Lowe and Partners (marketing agency) was able to innovatively send out an integrated brand message to their target market – young Thai working adults looking to stay in budget condos. In Bangkok, it takes approximately 2 hours to reach one’s… Read More Krungsri Bank (Thailand) introduces Condo Vending Machines

Because vending machines are only getting awesome-er-er

It is true. Vending machines are getting awesome-er. Today vending machines are being used as an interactive medium making the traditional punching buttons to make a purchase so much more exciting. Coca Colas Small World Machines and Hug Machines, Pepsi Game Machines, SOL’s Lose your tie machine and Molson’s Canadian Machine are a few examples… Read More Because vending machines are only getting awesome-er-er

SG: Tighter regulation for marketing fast food brands to kids on the horizon

There is a global movement supported by the World Health Organization regarding the ill effects of marketing fast food products to children. Research studies have shown that advertising influences children’s food preferences, purchase requests and consumption patters.  The Ministry of Health, Singapore is currently reviewing the need to strengthen standards for advertising products that are high in… Read More SG: Tighter regulation for marketing fast food brands to kids on the horizon

Coke’s Brand Message couldn’t be clearer.

Coke’s brand message has always been to share happiness. Coke’s campaign that ran in Australia (by Ogilvy Australia) was extremely smart where popular Australian names were printed on Coke Bottles which people shared with each other. People queued in lines at shopping centers to print customized names. Needless to say – the campaign went viral… Read More Coke’s Brand Message couldn’t be clearer.