An upcoming property rental portal in India came up with a rather quirky way of positioning their value proposition: Paying for a home vs allowing your children to pursue their hobbies. I thought it was a great spin to an otherwise, very boring message. We are moving to a rented economy which frees resources… Read More Nest Away in tunes
When the iPhone came along and made touchscreen-led mobile browsing truly mainstream, it was a fatal blow to the horribly-complex desktop websites of yesteryear. You might be able to get away with a dense and almost-unintelligible layout on a big screen, but it simply won’t fly on a pocketable device. And it’s really Apple’s approach… Read More UX Design be like (Guest Post)
You’ve got a whole bunch of awesome content. People are commenting and liking your posts in hordes. You’ve figured that using cute cats in anything you write is well received. You start to wonder what your life would have been if you were a cat instead. Oh, distractions! You snap back into thinking about great… Read More Measure your content Marketing
I have realised that we have chatted (&blogged) about so many great campaigns, trends and upcoming fab-jazz, but we still haven’t chatted enough about the biggest wave in that is being driven right here – the land where the sun rises (i.e. the East). Here are the top 5 reason why WeChat is the mega… Read More We need to chat about WeChat
How many times have you seen a great ad: sometimes cried, once in a while laughed, ads that use some insane technology that makes you go wow but literally – you can’t remember the name of the brand or the value they might drive in your life. I need to come out of the closet… Read More The power of product marketing
When do you tell people ‘You are in such beautiful shape’? Reebok has a flow chart to guide people through the decision making. Seems like the only appropriate time to say that if you dig up a forgotten action figure from your childhood in your parent’s basement. LOL Not when you meet the spouse of… Read More Reebok takes a dig at Donald-Ts.
Genereally any good cause organisation that is focused on social service, charity or collecting donations is focused on displaying the good side of humanity – going after the assumption that human beings are fundamentally good people. The core narrative follows: IF you are good, THEN you will do something good for society. However, Donate… Read More Even an asshole can save a life
Bottom Line -> # of daily active users for Instagram stories > Snapchat Snapchat = 158 million Instagram stories = 200 million Lesson -> A Fast follower strategy should never be undermined. See a huge wave, learn to ride it. Or be sure to drown under it. After Snap Inc. went through with their exciting… Read More Instagram Stories are Snappin’ away
All these Trump domains seems to have hit gold. Trumpwith.love is an interactive website that turns Trump’s words into Love. <3 Type something random and you get snippets of each word he has said, chop chop. It is a little bit of a fantasy, but still – After a point: What else can you do,… Read More Trump with Love
How Super is the Super Bowl? Well, super enough for a 1 hour game to last for 4 hours. That means – loads of ads. Ads that cost $5 million for 30 seconds of airtime. That’s 30 seconds of intense eyeballs. 30 seconds of a make or break show. And 30 seconds that cost you… Read More How Super is the Super Bowl?
We are sometimes so disconnected from the truth. It’s like almost a shell that we create around ourselves. A bubble where everything is fantastic, beautiful and full of our petty little problems. ‘Solidarité Grands Froids’ (Solidarity in the Great Cold), an organization defending the interests of the homeless launched a website to spread awareness of… Read More That’s not fair. BNB.
My heart always goes out to Kevin Hart. He’s cool, funny and perfect for Nike. Nike launched a series of youtube videos about a story of a man who kept running. I love this because it’s something that is catching up so quickly – a series of small clips tied together to make a story.… Read More The man who kept runnin’in’ing
As much as Christmas is a time for celebration and travel, Honda just slowed my mood down with their new ‘online Christmas sleigh’ where you can watch christmas candy & snow in 360 degrees. If Honda was about speed, this would have moved a lot faster. If Honda was about brand character, the surroundings would… Read More The yawn Christmas video
Rarely, do I use the harsh word – ‘painful’ to describe a commercial. But this one was so dragged that every additional second seemed like a ‘light’ year away. (To get the pun, watch the video below) “Hey siri, what happened to Apple’s inspiring commercials?” “Sorry, I didn’t get that” Well, clearly. xx typed… Read More Apple’s painful commercial.
First of all, let’s cut people some slack. People are upset after the elections. I get it. But that doesn’t mean that we put the ‘closest possible target’ in the line of fire. There are numerous accusations that Facebook promoted fake news and that played a part in the US elections results. (Seriously?) Let’s get… Read More Facebook’s Fake News? -_-
Brands sharing their opinions about political issues is entering choppy waters. Some ride the waves and emerge victorious, some sink into a crushing PR Tsunami. The swimmer: Durex – keeping it casual, witty and open to interpretation. Taking the reality and teasing it, just a little bit. The sinker: New Balance – Senior Execs… Read More Get in anywhere, like really
Snap, Snap, Snap – everyone is taking about leveraging Snapchat as a new platform: What can brands do? How do we change the game? While all these rather enlightening discussions are going around the internet, I thought I will make a gentle plea to the advertising world about how to not corrupt Snapchat. Also, 60%… Read More How not to corrupt Snapchat (from a 22 year old)
Marketers are often perceived as the Darth Vaders of the world: the ‘evil people’ – destroying happiness and taking over the world with their evil little ads. In this constant battle between the ‘dark side’ and the ‘force’, ad blocker was created. Today, 48% of the web visitors (in the United States) use Ad Blocker… Read More Should marketers hate Ad-blocker?
Brands create powerful videos by sharing real stories. But Ariel goes one step further with by connecting something that every person has grown up playing (“Ghar Ghar”) and matching it to life’s reality. We might brag about equality in the work place (promotion, pay) etc. but the true question is – is there equality in… Read More #Sharetheload
Conversion is key in the sales pipeline. Moving beyond Digital awareness, it is essential to convert that awareness and branding into sales. But how can we achieve this? There are the top 4 must do’s in order to marry online & offline: 1) Connect with mobile users. A large percentage of your consumers are using… Read More Turning Online to Offline Sales
The basic assumptions of online advertising have always been so simple. 1) The foundation of all online ads are Cookies. 2) For the sites we love, we cannot escape Cookies. 3) Advertisers gather meta-information from these Cookies and push out interest based ads. The question is, are these assumptions changing? Consumers are voicing out their concerns regarding… Read More Cookies, Do We Part?
The war of Traditional Media v/s Digital has surfaced again with Walmart v/s Amazon Prime. Except that that is the Game of Thrones with the Game of Drones (Yes, I hope you are all as excited about Amazon’s Drones). Walmart, the largest retailer in America, is developing a subscription program to directly face-off against Amazon… Read More The Click and Mortar World
I believe that everyone should take ownership of their personal brand. Much like corporate brands, you should think about your positioning, value proposition and communication strategy. I must admit, that I am learning along the way as platforms and capabilities evolve. But having an iterative strategy is key in developing your brand identity through the power… Read More What is my personal social media strategy?
We would all like to believe that none of us ever judge or stereotype people, things or places. But the truth is, we all implicitly do. Psychologists would argue that we are cognitively geared to categorise things to make the world easier to navigate through. But I think, we should try and make an extra… Read More Vogue: It’s my choice
The Festival of Media 2015 has been close to my heart for 3 key reasons: 1) Re-connecting with folks from the industry 2) Getting selected for Twitter’s Young Promising Leader (#YPL) 3) But most of all, Getting Inspired. The Festival of Media was packed with great sessions from thought leaders across the industry – Joanna Flint (MD of… Read More Festival of Media 2015: Information v/s Inspiration