Here is a cultural saying in India: “Ladki Haath se nikal jayegi” – Which means that if you don’t control her, she will slip out of your hands. And needless to imagine, this leads to a painful slippery slope – girls are not encourged to study, not encouraged to pursue a career, instead – She… Read More Let her “slip” from your hands
One of our favorite movies growing up was Home Alone. I still remember loading those DVD’s up, sitting in a circle with a group of my girlfriends and laughing so loudly at all the mischief when you are “home alone”. I loved how Google re-created Home Alone just when the main protagonist – Macaulay Culkin… Read More Home Alone 2.0
When the iPhone came along and made touchscreen-led mobile browsing truly mainstream, it was a fatal blow to the horribly-complex desktop websites of yesteryear. You might be able to get away with a dense and almost-unintelligible layout on a big screen, but it simply won’t fly on a pocketable device. And it’s really Apple’s approach… Read More UX Design be like (Guest Post)
You’ve got a whole bunch of awesome content. People are commenting and liking your posts in hordes. You’ve figured that using cute cats in anything you write is well received. You start to wonder what your life would have been if you were a cat instead. Oh, distractions! You snap back into thinking about great… Read More Measure your content Marketing
Guess who took over the Palm Springs desert in California recently? Yes, an army of 100 drones. This was the first of such a show, an aerial display of lights over the US night sky. Beautifully orchestrated by cutting edge software, the drones make magnificent formations in the dark, clear skies. Intel continues to position itself… Read More Light up my world (with Drones)
Snap, Snap, Snap – everyone is taking about leveraging Snapchat as a new platform: What can brands do? How do we change the game? While all these rather enlightening discussions are going around the internet, I thought I will make a gentle plea to the advertising world about how to not corrupt Snapchat. Also, 60%… Read More How not to corrupt Snapchat (from a 22 year old)
The one experience that is universal is friends + cheap pizza + horror movie. Almost like a match made in heaven, one without the other seems incomplete. Pizza Hut came up with a strategy to convert the empty (read: useless) pizza boxes into movie projectors to in order to re-live that experience: Design thinking might be… Read More Movie in a Pizza
Remember when your mother told you not to do something, and so – you did just that? Google got that rebel out in all of us with a 7 minute clip of 100 android characters telling us to just SKIP the ad. They tried all sorts of hilarious techniques including hypnosis. But no, I didn’t budge… Read More No Android, I will not skip your ad.
I don’t believe there is any ‘sector’ that lacks the potential to be creative and share a connection with their consumer. OPSM, a leading eye care provider in Australia/ New Zealand, made that connection in a very special way – a story book + eye check-up. Children have to wear the pirate eye patch and… Read More Penny the Pirate
Meerkat is big, but Twitter’s acquisition of Periscope is going to be bonkers! If you have no idea what I am talking about just know this : Next big thing = Live Streaming. Live streaming happens in a fleeting moment. It creates immediacy for the user. One of the reasons Snapchat is so addicting for… Read More Live Streaming is making our world go Bazinga!
Dear Mooketing Reader, A picture speaks a thousand words so there will be no words on this post – Just two magnificent pictures. 1) DHL: 2) Game of Thrones Best Regards, Astha Kalbag