Here is a cultural saying in India: “Ladki Haath se nikal jayegi” – Which means that if you don’t control her, she will slip out of your hands. And needless to imagine, this leads to a painful slippery slope – girls are not encourged to study, not encouraged to pursue a career, instead – She… Read More Let her “slip” from your hands
One of our favorite movies growing up was Home Alone. I still remember loading those DVD’s up, sitting in a circle with a group of my girlfriends and laughing so loudly at all the mischief when you are “home alone”. I loved how Google re-created Home Alone just when the main protagonist – Macaulay Culkin… Read More Home Alone 2.0
LG launched a series of videos in an interesting twist to Laundry stories – A museum of Laundry. Every piece of laundry that is messed up actually leads us to eventually not use- make it a cleaning cloth – throwing away clothes. But what about the death of these clothes primarily because of poor laundry… Read More Museum Of Laundry
Diwali is about many things – lights, sweets and family. But most of all the true emotion of Diwali lies in lighting up other’s people lives in our own small way. Just beyond the celebrations, it stems from a pure emotion of wishing well for everyone around you. This Diwali, HP showcased a story of… Read More Diwali for it’s true emotion
“Don’t feel like you need to be anybody, to be somebody”. Please tell me that Nike is giving you the goosies, the tiny hair on your arms standing up, feeling electrified by the tenacity of the human race and the endless obstacles that you can conquer. You ought to be feeling those things by… Read More Dream Crazy
I have realised that we have chatted (&blogged) about so many great campaigns, trends and upcoming fab-jazz, but we still haven’t chatted enough about the biggest wave in that is being driven right here – the land where the sun rises (i.e. the East). Here are the top 5 reason why WeChat is the mega… Read More We need to chat about WeChat
Okay, call it a soft spot, a bias or just something that I really believe in – the need of the hour for women as a community to stand together, and stand for something bigger than each individual self. Nike is fabulous at picking up on this conversation and joining in – to stand… Read More Unstoppable Together
Brands are still playing with out of home in cool, innovative ways. Ariel created a disappearing billboard where the closer you get to the stain get’s wiped out. And once you almost get to the board, boom – the stain has gone. Boom.
What are you going to do with all that trunk? Fiat comes up with another ‘boot’in’ campaign. The new Fiat Tipo is just the right car for you if you need a hell lot of storage space. So much so, that an entire topography just fits right in. And let’s be clear – what can’t… Read More In all that trunk?
You’re on the highway. The wind is in your hair. You are probably listening to the good old’ songs. Singing along. It’s kind of a custom – you are hungry, craving for a drive through meal. You hate to admit it – but some hot fries and a juicy cheese burger would just so perfect.… Read More Follow the arches, to the place I belong
I might not follow the super bowl (Okay, let’s be honest – I don’t), but I do wait for the Super Bowl just as much for the best ads to come out. The super bowl is like the series I wait to release every year. (Yes, it’s the marketing nerd in me out of the… Read More Why skittles for the Super Bowl
Winter is coming… And then, Next year is coming… Live for everyday, Live for the story.
Road Peace. Finally? Cyclists vs cars. Green vs pollution. Danger vs Safety. A lot of people want to go green, and ride bikes to work. But everyone is scared. Road safety for cyclists isn’t a thing if you don’t have separate bike lanes. Co-existing safely on the roads was a myth. But maybe, AXA’s Smart… Read More Co-roading with Cars and Bikes
Genereally any good cause organisation that is focused on social service, charity or collecting donations is focused on displaying the good side of humanity – going after the assumption that human beings are fundamentally good people. The core narrative follows: IF you are good, THEN you will do something good for society. However, Donate… Read More Even an asshole can save a life
Bottom Line -> # of daily active users for Instagram stories > Snapchat Snapchat = 158 million Instagram stories = 200 million Lesson -> A Fast follower strategy should never be undermined. See a huge wave, learn to ride it. Or be sure to drown under it. After Snap Inc. went through with their exciting… Read More Instagram Stories are Snappin’ away
To help increase awareness about the Refugee Crisis – BBC Media Action took an immersive, super engaging approach: Converting your phone to a refugee’s phone to help people realise what it is actually like to be in the shoes (should I say, hands?) on a refugee fleeing from a war torn country. The video blows… Read More Your phone is now a refugee’s phone
Burger King is back in the game. And this time not in just a smokin’ way, instead in a flaming comeback. In an amazing set of print ads, Burger King showed actual images of stores on fire – reiterating that their burgers are always tasty, juicy because they use real flames. While most PR talk… Read More Burger King is Bold and Flamin’
Love at first sight? Break the glass.
If you watched the super bowl, you’d see the spectacular site of everything new. Drones, lights, cutting edge technology ads, political issues, and a few sneak peaks into Stranger things yet to come. Amidst all of this was a ProClean ad that looked like advertising straight out of the 90’s. From an advertising era perspective,… Read More The 90’s style super bowl ad that blah’ed me out.
How Super is the Super Bowl? Well, super enough for a 1 hour game to last for 4 hours. That means – loads of ads. Ads that cost $5 million for 30 seconds of airtime. That’s 30 seconds of intense eyeballs. 30 seconds of a make or break show. And 30 seconds that cost you… Read More How Super is the Super Bowl?
We are sometimes so disconnected from the truth. It’s like almost a shell that we create around ourselves. A bubble where everything is fantastic, beautiful and full of our petty little problems. ‘Solidarité Grands Froids’ (Solidarity in the Great Cold), an organization defending the interests of the homeless launched a website to spread awareness of… Read More That’s not fair. BNB.
Zomato is like the trip advisor of food. It provides information about restaurants, ratings and recommendations. In a super witty campaign, they pledge that there are two kinds of people. It’s hyper relatable, funny and true. Although there is no clear call to action or tag line – it sends a message that no… Read More 0 or 1: The two kinds of people.
Boys = Blue and Girls = Pink. Since childhood, we assume sharp gender roles for boys and girls and any deviation is looked down up. Hint, Hint: I grew up playing WWF cards and beyblades. Girls and Cars can be used in the same sentence – without a negative connotation. Audi hit it’s top spin… Read More Girls, Cars & Audis.
My heart always goes out to Kevin Hart. He’s cool, funny and perfect for Nike. Nike launched a series of youtube videos about a story of a man who kept running. I love this because it’s something that is catching up so quickly – a series of small clips tied together to make a story.… Read More The man who kept runnin’in’ing
Kick that cigarette butt, really far away. A pharmacy brand in Sweden, Apotek recreated a realistic effect of a man coughing to remind people of the ills of smoking. The billboards were plugged with smoke detectors and whenever, you smoke – the man on the billboard coughs. No more coughing, no more smoking.
“And oh, the things that keep us steady: Sometimes they are teddy’s. Sometimes they are shoes. That remind you of your moves” Adidas created a powerful commercial that definitely makes you feel lost for words. The grit in the video didn’t need words to share one simple thing – Never take away something that someone… Read More I want to break free.
Let’s stop growing eggs on our heads. How many times do we wake up and push through our days with headaches? Tylenol in Korea did a chicken’ed up commercial with a man walking around with an egg on his head that eventually grows into a fat, heavy chicken. While the concept might sound strange… Read More No more head eggs
As much as Christmas is a time for celebration and travel, Honda just slowed my mood down with their new ‘online Christmas sleigh’ where you can watch christmas candy & snow in 360 degrees. If Honda was about speed, this would have moved a lot faster. If Honda was about brand character, the surroundings would… Read More The yawn Christmas video
Bacardi did it again. Except this time – they got their Swag on 10x. Introducing BBDO + Facebook’s Creative shop ‘pure genius’ dish… Recipe: 1 tablespoon Instagram’s current stories feature 10 ounces of creativity A dash of magic (Tadah!) The Dish: You tap on Bacardi logo on the left and the right, you can skip… Read More Instagram’s DJ Got Us Fallin’ In <3 Again
There is a new definition of ‘lifeline’. It’s called data. Life without the internet is clearly no life at all. Circles.life, a newly launched virtual telco made people’s heart beat stop when they cut out the ending of some super funny viral videos because ‘Data limit exceeded’. It’s so simple, but it surely made me… Read More The catastrophic end to…
Giving is a sentiment that should be most associated with the holiday season. It’s good to always be reminded what Christmas is really all about and Coke did it in it’s super small, cute way – a boy going around the neighbourhood giving people a bottle of Coke. Santa Claus got a gift too. I… Read More A Coke for Christmas
Rarely, do I use the harsh word – ‘painful’ to describe a commercial. But this one was so dragged that every additional second seemed like a ‘light’ year away. (To get the pun, watch the video below) “Hey siri, what happened to Apple’s inspiring commercials?” “Sorry, I didn’t get that” Well, clearly. xx typed… Read More Apple’s painful commercial.
Texting and driving is a complete NO, NO. Yet, so many people are obsessed with the new ping on i-message. Who could it possibly be? :smirks: Mitsubishi came up with a smart way to convey the message – spelling errors because you can’t focus while driving. Moral of the story: Don’t endanger lives. Let’s all… Read More SOTP Texting & Drivin’
Once upon a time, There was a store – where everything was simply FREE. Take what you want, the store said. Except… No one could manage to take anything. Why? Everything was stuck with Fevicol – the #1 adhesive solution. So, everyone lived happily ever after? Well, you decide. The end. … Read More The free store.
What can you do with a sum total of 11 minutes? Good question. If you are curious to know – trade in a cigarette and discover how much you can gain in precisely those 11 minutes. Campaigns have always made smokers feel guilty and miserable, Aetna simply shows them a better, happier alternative. Trade… Read More 11 minutes of non-smoking
How does an insect killer brand aka – fundamentally functional, pseudo disgusting, bring humour to the air? If a picture is equal to a thousand words, I’m not going to type anymore. Clearly, an insect killer so strong, even spiderman fell to the floor. Haha, Baygon. My friend in my darkest hours.
Sometimes, you wish somethings never changed. Sometimes, you wish people never grew up. I feel that towards my sister, who will always be my baby. And I suppose, parenting would give you similar Dejavu moments when you realise time passed so fast and suddenly your kids are all grown up. Ikea tapped into this beautiful… Read More You will always be my baby
Snap, Snap, Snap – everyone is taking about leveraging Snapchat as a new platform: What can brands do? How do we change the game? While all these rather enlightening discussions are going around the internet, I thought I will make a gentle plea to the advertising world about how to not corrupt Snapchat. Also, 60%… Read More How not to corrupt Snapchat (from a 22 year old)
Brands create powerful videos by sharing real stories. But Ariel goes one step further with by connecting something that every person has grown up playing (“Ghar Ghar”) and matching it to life’s reality. We might brag about equality in the work place (promotion, pay) etc. but the true question is – is there equality in… Read More #Sharetheload
Underestimating the power of an online revolt through social media is a mistake no one can afford to make any-more. ‘Kodaikanal won’t’ is a campaign that is a petition against Unilever for failing to clean up mercury contamination or compensate workers affected by its thermometer factory in Kodaikanal, India. The rap adapted by Niki Minaj’s ‘Anaconda’… Read More Unilever, Lies & Kodaikanal
AirBnb has a unique value proposition: Explore different cultures and make your travel more interesting. While a lot of people might resort to Airbnb because it is ‘cheaper’ than a hotel, Airbnb is clearly trying to move up the value chain to provide something more profound – An experience. #Mankind is a campaign that urges… Read More Airbnb: Belong Anywhere
The one experience that is universal is friends + cheap pizza + horror movie. Almost like a match made in heaven, one without the other seems incomplete. Pizza Hut came up with a strategy to convert the empty (read: useless) pizza boxes into movie projectors to in order to re-live that experience: Design thinking might be… Read More Movie in a Pizza
If ads were steak, this one would be very well done. ‘The visit’, an advertising piece created by Ogilvy&Mather for an online fashion portal, Myntra has created a lot of buzz by taking a positive stance for LGBT rights. Although this is not the first local brand standing up for LGBT rights in India, it is most… Read More Bold is Beautiful
I am currently spending half a month in New Zealand and can swear that their ice-creams are divine. Personally, I have become quite a fan of Tip-Tip – a popular ice-cream brand here in NZ. We are know the age old trick – Ice Cream makes everyone happy and happy people are more likely to… Read More I-Scream for Ice-Cream
Some ads blow your mind and some just make you smile in the that’s-so-cute way. We all have had encounters with our mother’s encounters with technology. To be fair, I think mom’s really try quite hard. Samsung re-created this memory urging everyone to call their moms on Mother’s day by reminding us of some of… Read More #Texts from Mom
There was a time when great advertising came from the ‘West’ and the ‘East’ was just a smart-photocopying-ape. I’m happy to report that – that ‘time’ is over. Auto-mobile companies are killing it with amazing campaigns that go beyond hose-power and mileage. Infact, they have been zoom into people’s hearts and stay there. 2 amazing Japanese… Read More Zoom Zoom: Rumbles and Space Messages
Remember when your mother told you not to do something, and so – you did just that? Google got that rebel out in all of us with a 7 minute clip of 100 android characters telling us to just SKIP the ad. They tried all sorts of hilarious techniques including hypnosis. But no, I didn’t budge… Read More No Android, I will not skip your ad.
I don’t believe there is any ‘sector’ that lacks the potential to be creative and share a connection with their consumer. OPSM, a leading eye care provider in Australia/ New Zealand, made that connection in a very special way – a story book + eye check-up. Children have to wear the pirate eye patch and… Read More Penny the Pirate
Dear Mooketing Reader, A picture speaks a thousand words so there will be no words on this post – Just two magnificent pictures. 1) DHL: 2) Game of Thrones Best Regards, Astha Kalbag
I hate doing this, but since I was forced to see BBH’s new campaign for IKEA – ‘Improve your private life’, I couldn’t help but feel sorry about how the world of advertising just regressed by 5 years. I am a believer in subtle humour and real stories. True, a large part of people’s happiness is… Read More IKEA’s ‘Bed (Bad) Room’ Campaign