Hey Mom! That’s a phrase we have all grown up saying – All our questions have been directed to Mom to help answer them all.
‘There is nothing in the world that mom doesn’t know’. Similar to the Thank You Mom Campaign that was done by P&G that connected everyone to the master brand – Google repositioned itself this year in a campaign that touched all our hearts.
There is no love like Momma’s love. Let’s make that a tap away. ‘Google Home – Give your original helper, a little help of her own’.
In a world where most of us live away from our families, we need to take out time to stay connected with them – sometimes just telling them, thank you mom for everything you have done! <3
So to my mom – #Heymom, thank you!
Here is a cultural saying in India: “Ladki Haath se nikal jayegi” – Which means that if you don’t control her, she will slip out of your hands.
And needless to imagine, this leads to a painful slippery slope – girls are not encourged to study, not encouraged to pursue a career, instead – She is simply taught that one day she will get married and take her of her in-laws.
This cultural acceptable since decades has been a systematic reason why women are not in the running for most things including representation of women in schools, work and in leadership positions.
Mahindra Rise, a foundation for the Mahindra conglomerate kickstarted a movement that really makes you rethink the meaning of “a girl slipping out of your hand”.
From a negative connotation, they simply twisted it to something different – Wouldn’t it be wonderful if you let you girl slip from your hands and help her realise her dreams?
Having my roots in India, and my wings outside: this story is personally quite hard hitting.
One of our favorite movies growing up was Home Alone. I still remember loading those DVD’s up, sitting in a circle with a group of my girlfriends and laughing so loudly at all the mischief when you are “home alone”.
I loved how Google re-created Home Alone just when the main protagonist – Macaulay Culkin is now 38 years old instead. He still seems familiar, the scenes of the house are exactly re-created and bring back a gush on nostalgic hormones running through your skin.
There is only one difference – The house is integrated with the Google Home Mini, Home Pub and Pixel Smartphone. HA! Genius!
LG launched a series of videos in an interesting twist to Laundry stories – A museum of Laundry.
Every piece of laundry that is messed up actually leads us to eventually not use- make it a cleaning cloth – throwing away clothes. But what about the death of these clothes primarily because of poor laundry techniques?
I loved the concept of a series of laundry items that just keep getting added to almost like a museum of antiques.
The centre piece has a strong product go-to: The actual washing machine with a two part load. Let’s be honest – we separate our whites, our undergarments etc and do multiple loads. Product is on point. But the messaging – super on point too.
Diwali is about many things – lights, sweets and family.
But most of all the true emotion of Diwali lies in lighting up other’s people lives in our own small way. Just beyond the celebrations, it stems from a pure emotion of wishing well for everyone around you.
This Diwali, HP showcased a story of a young boy lighting up the life of the lady who actually sells those diyas. Have we ever thought about what they are possibly feeling while selling those diyas on the streets? In a beautiful story, the short film takes people on the journey of what the protagonist (the diya seller) feels and goes through during the auspicious celebrations – trying to sell diyas and get by so she can celebrate with her family as well.
HP highlighted what Diwali really stands for – no fancy parties, dinners or card games. More than anything, I just loved the essence of the festival through this storyline. This spot really did showcase Diwali for it’s true and pure emotion.
PS: I cried a little when I watched this.
“Don’t feel like you need to be anybody, to be somebody”.
Please tell me that Nike is giving you the goosies, the tiny hair on your arms standing up, feeling electrified by the tenacity of the human race and the endless obstacles that you can conquer. You ought to be feeling those things by just the power of this ad.
It’s absolutely mind blowing. It reminds me of the Apple’s – Think Different campaign: giving the highest respect to the crazy ones, the misfits, the people who changed the world.
The human race is a story of continuous victory through the pains and struggles – picking ourselves up with the greatest falls. I am inspired, truly by the meaning behind this campaign – going so much beyond shoes if at all.
Sometimes I have questioned, the power of brands and human connection. But this campaign is a great reminder that we are all in this together – taking the human race forward.
So, “Don’t ask if your dreams are crazy, ask if they are crazy enough”.
I have realised that we have chatted (&blogged) about so many great campaigns, trends and upcoming fab-jazz, but we still haven’t chatted enough about the biggest wave in that is being driven right here – the land where the sun rises (i.e. the East).
Here are the top 5 reason why WeChat is the mega universe of everything that defines ‘magic of your touch screen phone’ –
- Make instore payments through QR codes
- Send bitcoins to a friend
- Manage a personal wealth fund
- Pay Utility bills
- Check how much a product costs instore by scanning a code
PS: My favourite one that should be at the top of this list – You can book a karaoke through the app. Hello WeChat, Karaoke is my eternal weakness. Oops, did I just reveal my Kkk-Kryptonite to the world?