In a game of chess, the Queen is the most powerful piece. She can move everywhere in all directions as long as no-one is blocking her.
This analogy is so close to reality, especially in today’s world. Give her strength, she will win and make you win too. Take her powers away and no matter how powerful every other piece is, you will lose.
The campaign by WatConsult aimed to raise funds to donate to Project Nanhi Kali – an NGO that supports education for underprivileged girls in India.
It was amazing to see how every single player who played including global grandmasters, lost with the powerless queen. Believe that you can win? Check out the game here: https://www.powerlessqueen.com/
I definitely lost. And as a society, if we aren’t educating the girl child, we are losing too.
One of the bravest brands out there is Burger King. When it comes to stretching the limits of innovative marketing and reinventing themselves consistently – my vote will always go to Burger King.
They took things to another level this time – by using augmented reality to wait for it – Burn Ads from the BigM. Apparently, McDonalds had their out of home ads everywhere, so instead of competing on expensive out of media space, Burger King earned love by getting people to download their app, have an interactive experience and generating a ton of earned media. Sneaky? Yes. Brave? Yes. Smart? Yes.
Guess that Mc Donalds ain’t loving it no more.
Monster.com – the job portal site has nailed down on one key use case why people should consider changing jobs.
What I loved was taking a specific use case and exaggerating it to a humorous level – a use that that is beyond the generic narrative. It’s no longer about changing jobs because of a bad boss or career growth or more money. It’s about changing your life to give more time to other dimensions such as relationships.
This awesome spot demonstrates how consumed you might get in office that the solution to all problems is perhaps – following best practices, more 1:1s, team building activities.
I have literally watched this 15 times and laughed ever since. (Hint: It’s probably because I talk like this at home too.)
If there is one permanent magical place in this world today – it is Disneyland. I still remember going to Disneyland in Orlando and seeing all those childhood stories come to life.
All those stories and characters – they all live in Disneyland. Together. It is the place where Magic truly get’s real.
Disneyland Paris shares the story of a ducking that also is inspired by all those Donald Duck stories growing up as we were. Seeing Donald Duck in real life – it’s eyes lit up. So adorable!!
You know the one thing I always say – Gotta turn up your magical <3
Love this spot so much. The child in my is thrilled.
No experience needed. Phew.
Seeing that literally every job including a university level graduate program needs 2-3 years of work experience now – it’s a big relief that no work experience is needed for something atleast.
And no work experience like how? Haha!
Oh Come-on! Fries and Oreo Mc Flurry could actually be a great innovative combination. Trust me, I know.
Levels of Hunger:
Level 0: Sort of Hungry
Level 1: Really Hungry
Level 2: Hangry
Level 3: Midnight Crisis
So, What happens in the middle of the night when you are getting “hangry” and it sort of starts feeling like a midnight CRISIS? Well, food better be on it’s way. And fast.
Dominos has some outdoor billboards to remind us that when you are in the midst of a midnight crisis, Pizza’s should be at your door before you know it.
Dominos – Saving lives, at-least until 4am :)
Remember all those things they were saying about how tradition retail can’t disrupt the amazon’s of the world. Well, there are a few bold ones that know that they need to evolve. And evolving, they are.
Walmart is rebuilding it’s business model to cater for groceries of the future – a cross between the online and offline world – The new drive through, if you will.
Order online, Zoom in and pick up your groceries for the evening. Zoom and then boom!
What’s amazing is reinventing yourself requires courage but also needs a voice. You need people to know that you are here – integrating with the future. What better way to do it then, use the most famous cars that we have all grown up watching?
Scooby Doo, Flintstones, Jurassic Park, Transformers – You watch them and the 70s, 80s or 90s kid in you is strong and alive.
Walmart isn’t building for the 18 year olds of today, Walmart is building for everybody else – people who are between “I want to see what is coming to my door step” but “I could use the convenience of technology if it can save me time”.
Not only do I love this campaign, Kudos for Walmart as a business for bravely reinventing itself AND putting itself out there with a message that clearly I will never forget.
Zoom. Boom. Bam.