As the world moves towards short form video content that tries to dominate our very minuscule attention span, there are brands that are continuing to tell stories through a craft that is extremely precious.

“The fine art of great storytelling in advertising” continues to live on with such thoughtful messaging and emotions. This ad tells the story of a young girl, Meera who is going to her new home with her adopted parents. I can’t imagine how over-whelming the experience would be of moving countries, families and your entire life.

With the myriad of these changes, the only comforting thing is the aroma of familiar food. In a beautifully told story, Shan Masala (a Pakistani brand that we all love) becomes the catalyst to unite a new family together, making it whole again.