Influencer Marketing is one of the trendiest topics in the Industry today. But how do you actually drive effective outcomes by rapidly identifying your biggest advocates? How do you not dole out thousands of dollars to people with a million fans who in reality don’t care for your brand?
Wingstop is a popular chicken wings joint across the globe and to be honest, one of our favourite chicken wing joints. (Have you checked our the Indonesian kecap manis flavor? Yumm!!)
The brand innovated in terms of their marketing model and launched wearable billboards! Without the subtle effects, the hoodie clearly says: “This is an ad for Wingstop”.
Wingstop converted their loyal customer base (me included) to advocates that drove so many impressions and brand love. They put 1000 pieces of these hoodies up for grab online and even transferred $10 for people who post a picture with it. Now you would wonder- Why would I wear an ad and walk around the mall? Well, let me tell you – the hoodies were all taken in 3 hours! One of them even wore it to a basketball game that was on national television (Did I hear free media? Isn’t that the marketer’s ultimate dream?)
Overall, I think this is a brilliant campaign to bring together loyal fans to share their love for the brand in more ways than one! It’s clear for them, the Wings-don’t-stop! 🦸🏻♀️