Japanese advertising just amazes me with the creativity, exaggeration and sense of humour.

This is a throw back to one of the craziest and most innovative advertising campaigns that ever existed. The one crazy no-blinking TV reality show.

All extreme scenarios were managed without blinking – including washing your face, kissing and feeling a balloon burst next to your eyes.

But one thing, just one thing was such an impulse that couldn’t be controlled. The satisfaction of eating Carre de Chocolate.

It reminds me of the long gummy ad (which by the way I bought literally after seeing the ad). So creative, extreme and funny.

I’m not sure if you blinked, but giggle you shall.