Apple worked with TBWA and Media Arts Lab to create magic.

Calling this piece just an advertising campaign wouldn’t do justice to what this spot really is – An incredible work of art.

“Bounce” explores a simple premise – how you feel when you have your AirPods on. You are literally just bouncing off streets and walls, in a rhythm that synchronises with the soul of the universe.

Apple’s core in all aspects including it’s product, design and marketing has revolved around the principles of simplicity.

“Bounce” is a brilliant execution of a simple idea and can literally get everyone to want to jump in joy watching this. Don’t miss how the protagonist bounces off the walls to the top of the building – I recently watched SpiderMan (Far from home) and the resemblance of superpowers is uncanny.

Well, I might not have spidey webs, but I sure as hell can get em’ AirPods.