“Our way is love”
Burger King is one of my favourite brands that always seems to be re-writing the books in terms of what marketing in today’s world really is. It’s not selling, it is really standing up for something, fearlessly.
Burger King turned a whooper to ashes and made a diamond out of it. In a touching heart warming story between 2 men (Dima and Alvar) who got an opportunity to get married in Germany, Burger King took a strong position on LGBTQI rights.
The evolution of brands started with logos, USPs, Identities, purpose and as the world we live in get’s more divided – has evolved into really taking a stand for what brands believe in. (Think about it – It’s a big shift from the 4P’s that Marketing really started from).
I’m glad that more and more brands are really championing their position on certain issues. Haters going to hate, but I strongly believe that “Love is Love”. And nobody can take that away from anyone.