Remember all those things they were saying about how tradition retail can’t disrupt the amazon’s of the world. Well, there are a few bold ones that know that they need to evolve. And evolving, they are.
Walmart is rebuilding it’s business model to cater for groceries of the future – a cross between the online and offline world – The new drive through, if you will.
Order online, Zoom in and pick up your groceries for the evening. Zoom and then boom!
What’s amazing is reinventing yourself requires courage but also needs a voice. You need people to know that you are here – integrating with the future. What better way to do it then, use the most famous cars that we have all grown up watching?
Scooby Doo, Flintstones, Jurassic Park, Transformers – You watch them and the 70s, 80s or 90s kid in you is strong and alive.
Walmart isn’t building for the 18 year olds of today, Walmart is building for everybody else – people who are between “I want to see what is coming to my door step” but “I could use the convenience of technology if it can save me time”.
Not only do I love this campaign, Kudos for Walmart as a business for bravely reinventing itself AND putting itself out there with a message that clearly I will never forget.
Zoom. Boom. Bam.