An upcoming property rental portal in India came up with a rather quirky way of positioning their value proposition: Paying for a home vs allowing your children to pursue their hobbies.

I thought it was a great spin to an otherwise, very boring message. We are moving to a rented economy which frees resources that can be used for so many other things like paying for your own and your family’s hobbies. We are an experience economy and the music teacher’s take on it was just funny and truly drives the point home.