“Don’t feel like you need to be anybody, to be somebody”.
Please tell me that Nike is giving you the goosies, the tiny hair on your arms standing up, feeling electrified by the tenacity of the human race and the endless obstacles that you can conquer. You ought to be feeling those things by just the power of this ad.
It’s absolutely mind blowing. It reminds me of the Apple’s – Think Different campaign: giving the highest respect to the crazy ones, the misfits, the people who changed the world.
The human race is a story of continuous victory through the pains and struggles – picking ourselves up with the greatest falls. I am inspired, truly by the meaning behind this campaign – going so much beyond shoes if at all.
Sometimes I have questioned, the power of brands and human connection. But this campaign is a great reminder that we are all in this together – taking the human race forward.
So, “Don’t ask if your dreams are crazy, ask if they are crazy enough”.