The perks of good brand content riding on a strong social conversation = Fantastic.
In the world full of ‘gas’ marketing, I believe this is a solid strategy.
Just before the Game Of Thrones release this Sunday, Bud-light released a humorous spot about different subjects presenting the King with different levels of beer.
All well and good, until a smart-a** comes with “spiced honey mead wine.” He is immediately banished to the pit of misery. Haha.
Being true to your brand while catching a wave of conversation around Game of Thrones. Dilly, Dilly. (raises a toast).