When a new form of content hit the ‘market’, you start to wonder – is this really a thing? Fashionable? Faddish? Or a long term behavioural change?

A few years ago, Video got ’em questioning. But no more. We have fundamentally changed the way we consume content. No more tweets, but quick disappearing photos. And no more quick photos, but live, immersive videos.

We aren’t the same anymore. Facebook recognises that and rode the way. Facebook recently launched ‘Watch’: An immersive video hub that will appear as a tab in the mobile app and also be featured on the desktop web.

Bye bye Youtube? Only time will tell.