Almost every brand is trying to capture a moment -> a memorable piece of time that brands can make strong, lasting associations with.

Father’s day is one such moment. A moment where sons and daughters cherish that special bond they have with the believer, adventure seeker and cool headed dude in the house – their dad.

A lot of touching stories are shared by individuals and brands. But one teary eyed story that pushed me into that emo zone was  – The Hero: A Bollywood Story.

It reverses the roles of a father and son – where generally it is the father’s role to make their child’s dreams come true. Google reversed the dynamic where instead the son fulfils the father’s dream to become a Bollywood Actor.

‘Heros never retire, Papa’.