Bottom Line -> # of daily active users for Instagram stories > Snapchat
Snapchat = 158 million
Instagram stories = 200 million
Lesson -> A Fast follower strategy should never be undermined.
See a huge wave, learn to ride it. Or be sure to drown under it.
After Snap Inc. went through with their exciting IPO, reports revealed that Snapchat’s growth slowed 82% since the launch of Instagram stories. That’s a massive correlation.
It’s exciting to watch the battle between Snapchat and Instagram as they fight it out over disappearing content.
From a revenue standpoint as well, Snapchat probably needs to level up since it is still not ramped up to serve brands from a data and tracking standpoint.
In a marketers world, where data is gold, I’d say Snapchat better get to some digging.
Full disclosure: I am still a Snapchat loyalist. It’s a private network with my closest buds who I am excited to share my daily adventures with.
Yet, I can’t help but watch from the corner of my eye the powerful network effects Instagram stories has been able to create in such a short time.
I can feel the platform calling me -> And I am almost tempted to abandon my Snapchat mission and sail the Instagram Stories ship.