Your phone is now a refugee’s phone

Screen Shot 2017-03-24 at 12.00.39 AM.pngTo help increase awareness about the Refugee Crisis – BBC Media Action took an immersive, super engaging approach:

Converting your phone to a refugee’s phone to help people realise what it is actually like to be in the shoes (should I say, hands?) on a refugee fleeing from a war torn country.

The video blows up into a full screen vertical video that uses the simplest of everyday functionalities to convey a message so proud: We are all just the same, do the same things and want the same things.

By getting pings from ‘Dad’ who was concerned about ‘you’ / the protagonist – BBC Media Action humanised the entire experience though everyday technology.

GPS location: 29 degrees NE. I had chills.

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