To help increase awareness about the Refugee Crisis – BBC Media Action took an immersive, super engaging approach:
Converting your phone to a refugee’s phone to help people realise what it is actually like to be in the shoes (should I say, hands?) on a refugee fleeing from a war torn country.
The video blows up into a full screen vertical video that uses the simplest of everyday functionalities to convey a message so proud: We are all just the same, do the same things and want the same things.
By getting pings from ‘Dad’ who was concerned about ‘you’ / the protagonist – BBC Media Action humanised the entire experience though everyday technology.
GPS location: 29 degrees NE. I had chills.
Mooketing | By Astha Kalbag 