0 or 1: The two kinds of people.

Zomato is like the trip advisor of food. It provides information about restaurants, ratings and recommendations.


In a super witty campaign, they pledge that there are two kinds of people. It’s hyper relatable, funny and true.

Although there is no clear call to action or tag line – it sends a message that no matter what’s your type, Zomato will give you enough information to make the right choice about food. As they say, never have a bad meal.

I’ll share my type too. What’s yours?


Pizza: I’m the one on the left 


Fries: I’m the one of the left



Chocolate: I’m the one on the right. 


Dinner: I’m on the left. 


Metabolism: Let’s not talk about it. I’m cursed.  LOL. 



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