Boys = Blue and Girls = Pink. Since childhood, we assume sharp gender roles for boys and girls and any deviation is looked down up.
Hint, Hint: I grew up playing WWF cards and beyblades.
Girls and Cars can be used in the same sentence – without a negative connotation.
Audi hit it’s top spin when it launched a thought provoking story set in the back stage of a toy store. A Barbie racing F1 drivers in her wonderful Audi. Zip. Zip. Zip.
Boys = Cars? Let’s change that equation. Let’s change the game.