Girls, Cars & Audis.

Boys = Blue and Girls = Pink. Since childhood, we assume sharp gender roles for boys and girls and any deviation is looked down up.

Hint, Hint: I grew up playing  WWF cards and beyblades.

Girls and Cars can be used in the same sentence – without a negative connotation.

Audi hit it’s top spin when it launched a thought provoking story set in the back stage of a toy store. A Barbie racing F1 drivers in her wonderful Audi. Zip. Zip. Zip.

Boys = Cars? Let’s change that equation. Let’s change the game.

 

 

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