Bacardi did it again. Except this time – they got their Swag on 10x.

Introducing BBDO + Facebook’s Creative shop ‘pure genius’ dish…

Recipe:

• 1 tablespoon Instagram’s current stories feature
• 10 ounces of creativity
• A dash of magic

(Tadah!)

The Dish:

You tap on Bacardi logo on the left and the right, you can skip back and forth and make your own set.

I love this campaign because it is not only creative and relevant but also highly engaging. Engagement is something brands have struggled with in terms of platforms and placement. Clearly, that is changing now.

Sure enough, ‘Pure Genius’ is everyone’s sweet tooth now.