Instagram’s DJ Got Us Fallin’ In <3 Again

Bacardi did it again. Except this time – they got their Swag on 10x.

Introducing BBDO + Facebook’s Creative shop ‘pure genius’ dish…

Recipe:

  • 1 tablespoon Instagram’s current stories feature
  • 10 ounces of creativity
  • A dash of magic

(Tadah!)

The Dish:

 

You tap on Bacardi logo on the left and the right, you can skip back and forth and make your own set.

I love this campaign because it is not only creative and relevant but also highly engaging. Engagement is something brands have struggled with in terms of platforms and placement. Clearly, that is changing now.

Sure enough, ‘Pure Genius’ is everyone’s sweet tooth now.

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s