Brands create powerful videos by sharing real stories. But Ariel goes one step further with by connecting something that every person has grown up playing (“Ghar Ghar”) and matching it to life’s reality.

We might brag about equality in the work place (promotion, pay) etc. but the true question is – is there equality in the house?

Never thought a clothes washing brand had the power to create content that moved people across the globe. Let’s not be scared to bring up social issues through powerful content. Living on the edge, is not always clean, but does have it’s perks.

Watch the video below:


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