Underestimating the power of an online revolt through social media is a mistake no one can afford to make any-more. ‘Kodaikanal won’t’ is a campaign that is a petition against Unilever for failing to clean up mercury contamination or compensate workers affected by its thermometer factory in Kodaikanal, India.

The rap adapted by Niki Minaj’s ‘Anaconda’ has gone viral with more than 2 million views. I am of the firm belief that in this super transparent interconnected world, PR teams and corporations can’t hide under their fake parachutes.

Watch the full video here:

Ofcourse, like any other story – Unilever claims that extensive studies to prove otherwise (with no transparency) while independent auditors, health safety engineers and health experts have solid proof to refute these claims.

From a company that doesn’t miss an opportunity to beat their Corporate Social Responsibility drum, here we were, waiting for a better ending.