Movie in a Pizza

The one experience that is universal is friends + cheap pizza + horror movie. Almost like a match made in heaven, one without the other seems incomplete.

Pizza Hut came up with a strategy to convert the empty (read: useless) pizza boxes into movie projectors to in order to re-live that experience:

Design thinking might be a buzzword, but it surely is an apt way of describing the innovation that came out of a simple pizza box.

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