Bold is Beautiful

If ads were steak, this one would be very well done.

‘The visit’, an advertising piece created by Ogilvy&Mather  for an online fashion portal, Myntra has created a lot of buzz by taking a positive stance for LGBT rights. Although this is not the first local brand standing up for LGBT rights in India, it is most definitely one of the most beautiful and polished ads.

“We tried to avoid the stereotypes associated with gay people. There was no one woman looking more masculine or feminine in the film. We tried to give it a candid feel like it is any other couple being apprehensive about meeting the parents,” Avishek Ghosh, co-partner of Hectic Content, the production house that made the film, told the Times of India.

Beautiful isn’t it? After this, even your preferences might shift to ‘very well done’.

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