Meerkat is big, but Twitter’s acquisition of Periscope is going to be bonkers! If you have no idea what I am talking about just know this : Next big thing = Live Streaming.
Live streaming happens in a fleeting moment. It creates immediacy for the user. One of the reasons Snapchat is so addicting for many people is because we are scared of missing out. Imagine what the scale of this will do to the information age – you are conducting a live session, you see a corrupt government official, your partner is having a baby, you find yourself in the middle of a riot – You live stream everything.
You literally have the potential to ‘share your world’ in real time.
Here is what you need to know :
(A) It is live, but lasting — One of the features Periscope included after seeing Meerkat users become frustrated with clicking live streams links only to find they were gone was the ability to save videos. That way, the videos can be viewed again later. You could even later post that content to your site.
(B) It is extensible — People love feeling like they’re where the action is. Think of how you could bring the experience of a local event to life for people all over the world.
(C) It is powerful — Journalists are now scrambling to understand how they can leverage the power of real time information through such live streaming functionalities. The way we consume news today, might not be the way we consume news tomorrow. We might all become social-video-real-time news consumers.
I believe that some apps are fads (do you really still play Candy Crush or Temple Run?), but some (like Periscope) have the potential to change our world. In this information age, that changes our thoughts, behaviours & preferences. Basically, it changes everything. Are you going to be part of it?