Google is part of our dictionary now. We don’t even use the phrase ‘search engine’ any more. It’s simply Google. Not only has Google built a great employer brand, but it has also built a fantastic consumer brand.

Google shares a heart warming story of an American who find love in Paris. Without any actors, fancy sets or long scripts, this ad gives you the melted-marshmallow-in-hot-chocolate-feeling:

Sometimes, Ad creators don’t need money. They just need a fuzzy heart.