The Super Bowl is one of the most anticipated sporting events of the year & in my world, is the most anticipated awesome-advertisement-genius season too.

We all know that the big game is big business. And yes, I mean business. (It costs approx. $4.5 million for a 30 seconds spot).

Fun Fact: 50% of the people watching the Super Bowl actually watch the Super Bowl just to watch the commercials. See the full interview clip with Ken Ungar here:

Ken Ungar is the president and founder of U/S Sports Advisors, a national sports and entertainment marketing agency. He is also the author of the book “Ahead of the Game: What Every Athlete Needs to Know About Sports Business”. This post has been written in collaboration with US Sports Advisors.