Simple Ideas [make] Great Brands.
Sometimes we get so caught in makes things sophisticated and measurable that we forget that often beauty lies in simplicity.
Passers-by are fascinated by a dog (a Hush Puppy) who directs them (read: drags them) to the Hush Puppies store where they redeem discounts on purchases.
On a side note, ads that constantly use cute/sad/happy/big-eyed/rolling cats should instead focus on using their own brand assets to strengthen their brand value; rather than just following the ‘herd’. There are a lot of other adorable little fur-balls out there.