With the Transformers releasing this weekend, anticipation for the movie has been rising. Where there is anticipation, there is an audience and where there is an audience – there is ALWAYS a brand.

Big Red- one of the top 10 beverage companies in North America collaborated with Paramount Pictures- the global producer and distributor of filmed entertainment to create dramatic content built around the upcoming release of the Transformers – Age of Extinction.

Advertising is no longer about a pretty girl selling a can of soda. True value can really be derived through strategic partnerships such as Big Red – Paramount or Amex-Delta .

I am prepared for the Age of Extinction. The question is, are you?