2.2.2014 – Doritos in a (Super) Bowl

The much anticipated Super Bowl  is just a week away and the buzz is peaking. But gone are the days where the everyone was hooked onto their screens to see an ad unveil itself for the very first time. Today, the buzz is created by shares, views, likes and of course, blogs like Mooketing :D

I am a believer in user generated content and seems like Doritos is too :) Doritos ‘Crash the Super Bowl’ Campaign had 4500 entries from across the globe. For the first time, the winner of the $1 million cash prize will be based on viewer votes (as compared to the previous Ad Meter Test).

2 of the best ads will air during the super bowl – one picked by users and one picked by Doritos! It fills my stomach with a hell lot of  anticipation to see if my guesses actually make it to the Super Bowl.  Here are my picks for 2 ads that I believe will air at the Super Bowl:



I absolutely love how funny these ads are. It makes for amazingly viral material. Plus, more importantly Doritos has just got ALOT of free earned media even before the Super Bowl. I really can’t wait to see which Doritos Ad finally makes it to the Super Bowl.

If you would like to vote for your favourite Ad, Please visit : https://www.doritos.com/us-en/youtube/finalists


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s