The real scene with Facebook Contests

The real scene with Facebook Contests

Some time back, face book users were not allowed to like or share photos to be able to enter a contest. But now, that has changed.

On August 27th 2013, Facebook announced that they changed the terms of the pages to make it easier for all sizes of businesses to run contests and promotions on their timelines. (Yaay!)

Finally now small businesses can:
1) Collect entries by having users post on the page or comment/ like a page post
2) Collect entries by having users message the page
3) Utilize likes as a voting mechanism

Here is a quick summarized list of what you can and cannot do:

What You Can Do:
1) Require people to like a post and/or comment on a post to be entered
2) Require that someone post something directly on your timeline to enter (could be a text post or a photo)
3) Use likes as a voting method (either liking a post or photo on your timeline)
4) Require that someone message your page to enter
5) Announce the winner of the contest on your page
6) Require that to win the prize, entrants come back to your page to see who has won the contest
7) Use a Like button plugin on a website as a voting mechanism
8) Use an app plugin to post an entry to your contest directly on your page
9) Run your contest through a Facebook app

What You Can’t Do:
1) Require that people share a post or photo to be entered
2) Require someone to post something on their own personal timeline or a friend’s timeline to enter
3) Require people to tag themselves in a photo to either vote or enter
4) Have anyone who likes your page be entered to win (contest does not take place on the timeline)

Hopefully, this table makes it quite easy to understand the new terms and conditions for face book contests. Personally, I am glad that we are back to simply liking and sharing photos and posts. Face book apps are complicated and costly. Apps are something that only big businesses (with big budgets) can use. For the rest of us, (thankfully) the sun is still shining :)

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