Today, We live in a smart world. After smart phones and smart TV’s, the new development in the world of marketing is “Smart Bins”.
Yes, that’s right. Something as simple as a trash box is now a high technology bin that has gadgets to track cookies in the real world in real time.
These bins record a unique identification number, known as a MAC address, for any nearby phones and other devices that have Wi-Fi turned on.
Ofcourse, the debate about digital targeted messages still holds true. This includes intrusion of privacy e.t.c. (But at least, we see ads of things that are relevant)
The smart phone is truly the closest you can get to a consumer. Renew (the start up behind the idea) surely will change the face of trash bins ( Quite literally so! )