We have seen so many “I Love *something*” campaigns. Most of them get monotonous and dry.
However, this “I love Heinz” campaign was surely a great hit! The idea is so simple – Share why you love Heinz and you win a pack of 12 Heinz Ketchup bottles with personalized talking labels.
The Social Media Team created a “Heinz Hall of Fame”. The perfect time tested ketchup mix for a campaign to go viral – get your family and friends to like your photo and the top 10 will win the personalized ketchup bottles.
I am personally a believer in the power of Social Media and the true engagement value that it creates. Just such a simple idea creates so much of a buzz. At the end of the day, it is so important to get people talking. And of course, what better way than to bond over food? :)